New York – January 14, 2013 – At NRF 2013, Benbria will introduce BlazeLoop®, its Mobile Customer Engagement solution that helps retailers to increase in-store sales conversion rates by capturing and acting on customer input at the decisive moment in the shopping experience. As part of Verizon’s Partner Ecosystem, Benbria will showcase BlazeLoop in Verizon’s Booth #2339 at theNational Retail Federation (NRF) 102nd Annual Convention & EXPO.
Using a variety of mobile and in-store technologies – including web, SMS, email, mobile app and kiosk – BlazeLoop enables customers to create a “loop”, the process of capturing and directing real-time customer input to front-line staff for action and closure. Instant text and email notifications alert store managers of customer needs, enabling staff to connect with the customer in person and close the loop before they have a chance to leave dissatisfied and without a purchase.
Connecting on-the-spot with in-store shoppers enables staff to act on the influence levers that impact conversion such as product availability, price and selection; service issues such as staff product knowledge, friendliness and promptness; and concerns related to product accessibility. Closing the loop through real-time staff action helps retailers to recover dissatisfied customers, increase in-store sales conversion, and delight customers with a unique shopping experience.
“Converting shoppers into buyers is every retailer’s goal,” said Benbria CEO Andrea Baptiste. “Loops help retail staff to connect one-to-one with customers and address their needs while they are in the store. This is a revolution in mobile customer engagement that empowers retailers to improve sales conversion rates, differentiate the in-store shopping experience and increase same-store sales.”
The Power of Loops
Blazeloop helps retailers to engage with their customers in a variety of innovative ways that turn the in-store mobile customer experience into a true competitive edge:
Come see Benbria demonstrate Blazeloop at Verizon’s booth #2339 at NRF, on January 13-15, 2013.
Benbria is a leader in mobile customer engagement solutions for retail, hospitality, financial, and fast casual restaurant customers. Benbria is passionate about building technology that connects businesses with the people they serve. Using a variety of mobile and in-store technologies – including web, SMS, email, mobile app and kiosk – BlazeLoop enables customers to create a “loop”, the process of capturing and directing real-time customer input to front-line staff for action and closure. Closing the loop through real-time staff action helps companies to recover dissatisfied customers, increase in-store sales conversion rates, and delight customers with a unique mobile engagement experience. For more information visit: www.benbria.com.
Benbria, BlazeLoop, BlazeCast, BlazePoint, BlazeCom, Rethink Notification, and Keep Us in the Loop are trademarks of Benbria Corporation. All other trademarks are the property of their respective owners.