2. INFORMATION COLLECTED When expressing an interest in obtaining additional information about the Services or registering to use the Services, Benbria requires individuals to provide personal contact information, such as name, company name, address, phone number, and email address (“Required Contact Information”). When purchasing the Services, Benbria may require you to provide Benbria with financial qualification and billing information, such as billing name and address; industry (“Billing Information”). When configuring the Services, Benbria may require you to provide the latitude and longitude, addresses, location name, and categorization information for each target location. Benbria may also require you to provide contact information, including name, phone number, and email address, for individuals registered within the Services (“Configuration Information”). Required Contact Information, Billing Information, and Configuration Information about Customers are referred to collectively as “Data About Benbria Customers”. As you navigate Benbria’s Web sites, Benbria may also collect information through the use of commonly-used information-gathering tools, such as cookies and online forms (“Web Site Navigational Information”). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on Benbria’s Web sites (such as the Web pages viewed and the links clicked). When you visit Benbria’s Web sites, Benbria collects your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. For example, Benbria uses IP addresses to monitor the regions from which Customers and Visitors navigate Benbria’s Web sites.