Tips and Tools: Whitelisting Your Domain

So, you now have Loop all set up at your location, and you’re sending emails out to your guests. Congratulations! That’s great news. The next step is to make sure your guests are actually receiving the emails you send out.

This doesn’t happen often, but sometimes, emails from Loop can get quarantined by particularly strict spam filters. Here at Benbria, we do everything in our power to ensure that email templates are generic and free from questionable terms, but many email servers are unforgiving when dealing with messages from unknown senders.

With that in mind, there are ways to work around spam filters and ensure your guests get the message about Loop.

Use a tool to determine if you’ve been blacklisted

The first step is to determine whether you’ve actually been blacklisted by one or more domains. Even if you don’t think your emails are being blacklisted, it never hurts to check, just in case. This is easier than it sounds — there are plenty of online tools available that can check it for you. Here are a few of them:

Determine why you were blacklisted

Getting yourself removed from a blacklist without addressing the root of the problem will only causes problems down the road if you get blacklisted again. Try creating a few fake email addresses on some of the biggest providers around — such as Gmail, Yahoo, and Hotmail, for example — and send test emails to each of them. If they all arrive as scheduled, that’s great news! If not, determine which parts of the email caused the blacklist by sending different paragraphs in separate emails. The emails with the problem content will be quarantined by the spam filters, while the others will not. You can then edit your emails accordingly.

Ask your recipients to check their spam folders

This isn’t always possible, especially at larger properties that have hundreds of guests per night, but when you tell your guests about Loop at check-in, you can also ask them to look at their spam folder and mark any emails from your property as “not spam.” Guests accidentally marking emails from Loop as spam is fairly common — more common, in fact, than spam filters adding Loop emails to a blacklist. This ensures that the invitation email, as well as any future emails you send to them, will appear in their inbox proper.

Get your domain whitelisted

Depending where you’ve been blacklisted, the procedure for getting whitelisted varies. One sure way to avoid spam filters is to use merge tags to personalize the To: field of the email. Another is to have users manually add your domain or address to their contacts. In Hotmail, for example, the recipient must add the sender’s domain or email address to the safe senders’ list. In Gmail, the recipient must add the sender’s email to their address book. The same is applicable to Yahoo. Failing these tactics, you might need to fill out a form with the email host to get it removed, or else wait a few days until it’s removed automatically.

Are you ready to engage your guests, improve operational efficiency, and increase your revenue? Then Loop is the tool for you. Book a free demo with us today to learn more!

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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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