TripAdvisor is one of the best-known names in travel. Sixty-seven percent of travelers check its reviews a few times a month or more, and 53 percent of travelers won’t commit to booking until they’ve read reviews. On top of that, 83 percent of travelers say TripAdvisor reviews make them more confident in their travel decisions. Needless to say, TripAdvisor reviews are integral to a hotel’s success.
Now, through Loop’s integration with TripAdvisor, hotels can directly ask guests for reviews in the moment and get them to share their positive experience on the world’s largest review platform. It’s an unobtrusive way for hotels to generate more high-quality reviews from their guests.
Additionally, this technical partnership with TripAdvisor means that engaged guests who messaged with the hotel during their stay are given an easier gateway to provide feedback — timely, if the guest has had a positive experience using Loop.
On each day at 3 p.m. — or at another time specified by the hotel — Loop sends a message to all guests who have checked out with an invitation to write a review of the property.
To expedite the review process, guests are prompted to consent to sharing their name, contact information, and check-out details with TripAdvisor. This information, which is drawn from the Loop database, then auto-populates the TripAdvisor review box.
If the guest does not consent to sharing their information, they are still taken to the hotel’s TripAdvisor page, but they must enter their information manually.
Once the review is submitted, a message appears thanking the guest for taking the time to leave feedback and displaying the guest’s overall rating.
When the guest submits their review, staff also receive a notification, and the guest’s overall rating shows up in the conversation history with the hotel.
TripAdvisor ratings also appear in Loop’s reporting features. A widget in the reporting dashboard shows the number of TripAdvisor reviews received over a selected period of time, while in-depth reporting shows the average rating across all reviews collected through the Loop TripAdvisor integration.
Enabling the Loop TripAdvisor Feature
Setting up Loop accounts to integrate with TripAdvisor is a straightforward procedure. Account administrators can enable it by navigating to the Loop Admin configuration page, select the box to turn on the feature, and entering the property’s unique TripAdvisor ID, which can be found after the d value in the property’s public TripAdvisor URL.
While the feature is enabled, all guests who use Loop during their stay will receive an invitation to write a review. The hotel cannot cherry-pick which guests will receive it. This not only complies with TripAdvisor’s Content Integrity Policy, but also ensures that all guests have the opportunity to contribute to a fair and unbiased representation of the hotel.
The hotel may choose, however, to turn off the feature for all guests at any time — or use Loop to enhance the guest experience and ensure that all guests who use it are so satisfied with their stay that they are compelled to write positive reviews.