Employee engagement is an oft-overlooked aspect of business success. We’ve talked a lot on our blog about the financial impact of low employee engagement, which includes turnover costs and lost productivity.
In contrast, front-line employees that are invested in the work they do are more likely to bring their A-game every single day. This means they’ll help the brand bring in more revenue, whether it’s by winning the loyalty of guests or successfully upselling products with their exceptional service.
With gamification, brands can introduce elements of game-playing — such as point scoring, rules of play, and friendly competition — to the workplace to help engage, motivate, and boost the productivity of their teams.
Loop’s scoreboard and ratings system organically gamifies the workplace. With that in mind, we’ve put together some of our best tips for using Loop to motivate your front-line staff.
Challenge teams to beat yesterday’s Loop scores
Every day is a new opportunity to make a difference and set new targets. Challenging your team to continually exceed the previous day’s Loop scores gives them a goal to work toward. In turn, this can instill a sense of purpose into their work and offer a reason to improve their performance beyond financial compensation. As a bonus, increasing the frequency of feedback means you’ll get more data from your guests on a daily basis that you can use to enhance their experience.
Hold friendly competitions between shift teams
How does the performance of your breakfast team compare to that of your dinner team? How about one location compared to another a few blocks away? Encouraging your teams to beat each other’s high scores can fire up their competitive spirit and push them to raise Loop counts and ratings. A reward — for example, a free meal — can sweeten the pot for participating teams.
Acknowledge employees who receive positive mentions
The more your guests use Loop, the more likely they’ll be to make comments about members of your staff. In addition to reading out the positive comments during pre-shift meetings, you can create a monthly prize that is awarded to the employee who receives the most mentions in guest feedback. Positive reinforcement by itself is a great motivator, but your front-line staff may be even more incentivized to go above and beyond for guests if they know there’s a reward up for grabs.