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Mobile is the future of business. In recent years, we’ve seen a profusion of mobile- and app-based startups that exploded into multi-billion-dollar corporations — think Airbnb, Uber, and Lyft. And these companies are not the exception to the rule; businesses that want to survive in this new environment must adopt mobile technology to connect with...
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Data is an undeniable driver of success in this day and age. Businesses in every industry around the world are using it to get a better idea of who their customers are, what they want, and how they shop. It’s advisable for hotels to follow this trend as well, or else they run the risk...
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  Airbnb began in 2008 when founders Brian Chesky and Joe Gebbia put three air mattresses on the floor of their San Francisco loft and rented them out to attendees of an industrial design conference. At the time, they had no idea it would lead to a multi-billion dollar business; they were just looking to...
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  For decades — maybe centuries — humanity has been working toward automation and artificial intelligence, bringing the species ever-closer to a future of leisure while the robots do all the work. It’s been trumpeted as a panacea to productivity issues, a solution to labour costs, a way to ensure consistent, streamlined production processes. Many...
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  You already know your guests can use Loop to get in contact with you at any time while they’re on your property, but did you also know that you can make the first move and invite them to use Loop during their stay? There are several benefits to doing so. First: Invitations tend to result in...
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Most businesses know that providing great customer service has always been the foundation for success. You can pour every resource into product development and marketing, but if customers are dissatisfied with the service they receive in-person, you run the risk of losing them to your competitors forever. No matter how your staff engages with customers...
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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