Automation has been a hot topic in the hospitality industry over the past few months. From AI concierges to electronic butlers to fully robotic hotels, hotels have been embracing this technology to improve their operations and revolutionize the guest experience. We’ve even written about this trend on our blog. Our stance is that automation has...Continue Reading
The hospitality industry of today is more competitive than ever. Hotels are no longer vying only with each other — with the increase in popular home-sharing services such as Airbnb, Onefinestay, and HomeAway, it’s important that hotels evaluate how they can add value to the guest’s stay. Furthermore, now that travelers can compare thousands of...Continue Reading
In the digital age, the hospitality industry is intent on finding new ways to appeal to a broader range of guests, especially now that there is so much competition from Airbnb and other home-sharing platforms. Some accomplish this through loyalty programs; others do it by offering signature products and amenities; and then there are those...Continue Reading
Much has been made of the Millennial influence in the travel industry. Many hotels focus a sizeable percentage of their marketing and branding resources at capturing this demographic, which is often seen as flighty and impulsive. Yet it would appear that some balance is needed — a recent report from iNews revealed that UK brands...Continue Reading
When the guest approaches the Loop Pulse kiosk, he or she is asked to provide a positive or negative score for the restaurant based on three questions. This allows management to get insight into the location’s performance across a number of factors, chiefly the quality of the food, the efficiency of the service, and the...Continue Reading
Shannon Bedard is the Senior Vice President and Founding Partner of Digital Alchemy, a CRM solutions provider that creates one-of-a-kind products for hospitality clients around the globe. She sat down to talk to us about Digital Alchemy’s mission, how guest engagement drives revenue, and what Digital Alchemy’s new partnership with Benbria means for the hospitality...Continue Reading
When it comes to marketing and developing new products and services, hospitality brands are met with a very unique challenge: determining what will appeal to the three generations that are currently traveling — the Baby Boomers, Generation X, and Millennials. They must also look ahead to a fourth generation, Generation Z, the members of which will soon be...Continue Reading
Along with its messaging capabilities, Loop allows staff members to program scripted responses to send to guests in different scenarios. Scripted responses have multiple benefits. They give guests the information they need as fast as possible, as staff members do not have to manually respond to every single request or comment. Simultaneously, this enables...Continue Reading
As success coach Marilyn Suttle once said: “Thank your customer for complaining and mean it. Most will never bother to complain. They’ll just walk away.” It may sound backwards, but you shouldn’t dread a guest vocalizing when they’ve had a negative experience — as long as they’re telling you personally and not the entire internet....Continue Reading
Gamification is the practice of introducing elements of game-playing — such as point scoring, rules of play, and friendly competition — for the purposes of engagement, productivity, and motivation. The term was coined in 2002 by a UK-based computer programmer named Nick Pelling, but it was only in 2010 that it gained widespread attention. It...Continue Reading
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