Tag

Texting
For a few years now, hospitality thought leaders have predicted that mobile technology will play a central role in how hospitality brands interact with their guests. They’ve championed mobile check-in as part of the inevitable transformation of the hotel lobby. They’ve pointed to mobile apps as the new frontier of travel booking. And they’ve indicated...
Continue Reading
Gray Shealy is the Director of Hospitality Management at Georgetown University. Formerly an executive at Starwood Hotels, Shealy brings his wealth of experience to the classroom as he guides the hoteliers of tomorrow in their future careers. He sat down to talk to us about his transition into academia and his predictions for hospitality in...
Continue Reading
Getting guest messages into the hands of the appropriate staff members so they can respond within a reasonable time frame is crucial to the efficient functioning of a guest engagement solution. That’s why Loop has an automatic escalation feature — to make sure no guest messages slip under the radar, and that all guests are...
Continue Reading
In an age where disruptors are forcing traditional brands in the hospitality industry to re-think how they attract and retain business, hoteliers must be innovative in engaging their guests. Gone are the days when hotels could attract guests simply by being the best in the neighborhood. Gone are the days when they could get guests...
Continue Reading
  If you have Loop installed at your location, congratulations! You’ve taken the first step toward more meaningful interactions with your guests. That said, the work doesn’t end there. Part of making Loop a success is ensuring that staff understand how Loop works and that guests know it’s available for their use. In this blog...
Continue Reading
Most hoteliers know that technology isn’t going away, and that today’s guest expects to be able to use technology at a hotel the same way they would at home. But it’s about more than just streaming Netflix in their guest rooms — it’s also about the ease and convenience that hotel technology can provide in...
Continue Reading
Reputation is important to any business in any industry, but it may be even more important to brands operating in hospitality. There’s a reason TripAdvisor and Yelp are such huge players in this field, and while 50 percent of consumers read reviews before choosing a restaurant, according to TripAdvisor an overwhelming 77 percent read them before...
Continue Reading
  As we’ve covered throughout our series on reputation management, online reviews are now considered a crucial part of business success. Consumers treat online reviews as they would a recommendation from a trusted friend; 77 percent of travelers read reviews before they book a hotel and 50 percent of consumers read them before choosing a...
Continue Reading
Responding to messages received via Loop is an integral part of using the solution. Responses make guests feel that their input and patronage are valued. Most guests likely will not leave comments, but for those that do, a prompt and professional answer is important. We’ve put together some handy tips and best practices for responding...
Continue Reading
What is employee engagement? Fundamentally, it’s when an employee adopts the values and vision of the employer and actively contributes to the employer’s success. John Baldoni explains it best in the Harvard Business Review: “People want to come to work, understand their jobs, and know how their work contributes to the success of the organization.”...
Continue Reading
1 2 3 4 5 6 8

The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

Subscribe

Latest Insights

contactless-communication-messaging
The Benefits of Contactless Communication
August 12, 2020By
3 Ways Grocery Stores Can Drive Customer Satisfaction and Loyalty
June 1, 2020By
man-thinking
Redefining Customer Experience During a Pandemic
May 25, 2020By