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So, you now have Loop all set up at your location, and you’re sending emails out to your guests. Congratulations! That’s great news. The next step is to make sure your guests are actually receiving the emails you send out. This doesn’t happen often, but sometimes, emails from Loop can get quarantined by particularly strict...
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  Travel Technology Europe, a conference geared toward hoteliers and travel vendors “looking to grow multichannel revenues and boost on industry knowledge”, kicks off in London on February 22 at the Olympia Conference Centre. The exhibition floor will feature almost 150 vendors, many of them technology providers, and the conference itself is a treasure trove...
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  On February 21, Benbria is making an appearance at Revenue by Design’s Seize Opportunity in Disruption in London, located at the Park Plaza Riverbank Hotel. This day-long conference features hoteliers, vendors, and journalists from across the hospitality industry, who will speak on topics ranging from the impact of OTAs on the hotelier, to the...
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In the past few months — perhaps even years — much has been made of Airbnb’s impact on the hospitality industry. Between 2010 and 2015, the number of travelers who stayed with an Airbnb host grew from 47,000 to 17 million per year. And in 2016, CEO Brian Chesky announced Airbnb’s new Experiences feature, which...
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In a society that’s becoming increasingly digitized, and in which travelers have instant access to millions of reviews for thousands of hotel properties around the world, creating a personalized guest experience is more important than ever. Why? Because it’s one of the few ways that hoteliers can really make their properties stand out and win...
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Part of the path to success with Loop is ensuring that front-line staff know how to promote it effectively. Your guests, after all, are more likely to use Loop if they’re actually aware that it exists, and if they have a good understanding of how it works. There are ways to train and equip your...
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The AAA defines a luxury hotel as having “sophistication and comfort with extraordinary physical attributes, meticulous personalized service, extensive amenities and impeccable standards of excellence.” Guests who stay at these hotels expect to be treated like royalty; after all, they’re paying for impeccable service, delivered by an attentive and caring hotel employee. So you may...
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In a previous post, we covered how pre-stay messaging is essential to winning guest loyalty and ensuring repeat stays. Just as the guest journey begins before they even arrive on the property, it continues to evolve after they’ve left. Many guests will want to write a review about the hotel they’ve just stayed at; others...
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Deploying new technology in a hospitality setting is a huge step; in many cases, it requires vast amounts of capital to implement and an additional time investment for training and education. But in a day and age where guests expect convenience and familiarity, hotels and restaurants often do not have a choice but to invest...
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Maintaining good QSC (quality, service, and cleanliness) is one of the top concerns for most restaurant brands. After all, great food, friendly service, and a spotless store are the factors that keep guests coming back. Maintaining all three of these factors to guests’ standards can be difficult, however, given the many variables and moving parts...
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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