In recent years, technological advancements have given people access to a wide range of products and services that are fast, uncomplicated, and tailored to their needs. This has created consumers who don’t just want any ordinary product or service, but one that is tailored to their unique needs. According to a Forbes survey, more than 85% of mobile marketers...
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Within the past decade text messaging has been engraved into our culture. From sending a quick text to friends to scheduling restaurant reservations, it’s a form of communication that comes so easy to us, and that we have become accustomed to use daily. Texting however, isn’t just a tool for leisure but a huge business...
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TripAdvisor is one of the best-known names in travel. Sixty-seven percent of travelers check its reviews a few times a month or more, and 53 percent of travelers won’t commit to booking until they’ve read reviews. On top of that, 83 percent of travelers say TripAdvisor reviews make them more confident in their travel decisions....
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In omni-channel communication, texting is perhaps the most overlooked method — but it shouldn’t be. According to Neilson’s: The Mobile Consumer Report, texting is the most frequently used data service in the world, with 86 percent of smartphone owners using it versus only 28 percent who use instant messaging. People largely prefer texting because they can...
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Keeping your hotel’s operations organized is tough work. There are many moving parts to coordinate, and with dozens, if not hundreds, of guests making requests of your staff, it’s important to have a system in place to manage it all. If you’re using Loop, the platform can help you do just that. One of Loop’s...
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If you had to guess your guests’ most important travel companion, what would you say? Would you say it’s their passport? Their spouse? Their camera? You’d be wrong on all counts. According to Expedia research, “Travelers now consider [their mobile device] to be the single most indispensable item they carry with them when they travel,...
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According to Time Magazine, by 2025, three out of every four workers will be a Millennial. For businesses that haven’t yet figured out how to optimize the workplace to appeal to them, this might be a scary statistic. The secret lies in recognizing what makes this generation tick. What do they expect of their employers?...
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Rewards programs still play an important role in hospitality, but increasingly, in a world of unlimited options, guests are looking for more from their hotels. Low room rates and affordable upgrades can be found by the dozen on any OTA website; these days, the traveler barely needs to build a relationship with a hotel to...
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Without a doubt, exceptional service is the cornerstone of any hospitality business; travelers consistently rank it as one of the most important aspects of their hotel stay. In fact, the number one thing that will ruin a hotel stay for travelers is poor service. But does exceptional service necessarily mean you have to have face-to-face...
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The hospitality industry has been obsessing over Millennials for the past five years, in some cases going so far as to create all-new hotel chains to cater exclusively to them. But Generation Z is now poised to arrive on the scene, and soon, hoteliers will need to look to the future and figure out how...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.


Latest Insights

12 Questions You Should Be Asking Your Employees In A Satisfaction Survey
May 13, 2019By
Man Texting
16 Exceptional Examples of a Customer Satisfaction Survey
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The Importance Of Employee Engagement
April 15, 2019By