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In recent years, technological advancements have given people access to a wide range of products and services that are fast, uncomplicated, and tailored to their needs. This has created consumers who don’t just want any ordinary product or service, but one that is tailored to their unique needs. According to a Forbes survey, more than 85% of mobile marketers...
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TripAdvisor is one of the best-known names in travel. Sixty-seven percent of travelers check its reviews a few times a month or more, and 53 percent of travelers won’t commit to booking until they’ve read reviews. On top of that, 83 percent of travelers say TripAdvisor reviews make them more confident in their travel decisions....
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Keeping your hotel’s operations organized is tough work. There are many moving parts to coordinate, and with dozens, if not hundreds, of guests making requests of your staff, it’s important to have a system in place to manage it all. If you’re using Loop, the platform can help you do just that. One of Loop’s...
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If you had to guess your guests’ most important travel companion, what would you say? Would you say it’s their passport? Their spouse? Their camera? You’d be wrong on all counts. According to Expedia research, “Travelers now consider [their mobile device] to be the single most indispensable item they carry with them when they travel,...
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Rewards programs still play an important role in hospitality, but increasingly, in a world of unlimited options, guests are looking for more from their hotels. Low room rates and affordable upgrades can be found by the dozen on any OTA website; these days, the traveler barely needs to build a relationship with a hotel to...
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Chances are, you don’t want your guests to think of your hotel only as a place to sleep and shower. You want your guests to think of your hotel as a place to have an experience, a place where they can feel at home, a place they can recommend to friends who are looking for...
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These days, technology in hotels is no longer an option. Travelers expect to be connected at every point of their journey — in fact according to Expedia, 60 percent of travelers would be unwilling to go on vacation without a mobile device, and 30 percent of hotel guests would rather use text to order an amenity...
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In today’s digital world, where consumers are bombarded by hundreds, if not thousands, of ads every single day, traditional methods of attracting travelers to your hotel are less effective than they used to be. Offering an exceptional guest experience, often by tailoring products and services to each guest’s unique interests, is the way forward —...
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In a world teeming with various methods of digital communication, it can be difficult to understand the difference between messaging and texting. This confusion is understandable. They serve the same purpose — that is, the instant transmission of a message to a recipient — but the two channels are distinct from each other as well....
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We’ve written often in the past about the importance of employee engagement. This topic is important to us because we know employee morale is a crucial factor in a brand’s success. When employee morale is low, it can have a detrimental effect on the company’s bottom line. Gallup has estimated that the cost of low...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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