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Technology
These days, technology in hotels is no longer an option. Travelers expect to be connected at every point of their journey — in fact according to Expedia, 60 percent of travelers would be unwilling to go on vacation without a mobile device, and 30 percent of hotel guests would rather use text to order an amenity...
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HITEC 2017 is over! We had a wonderful four days in Toronto. It was great to meet so many passionate hoteliers and see what fascinating innovations exhibitors were introducing into the hospitality space. We went into it hoping to learn something new, and we weren’t disappointed. We focused primarily on discovering what the industry had...
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HITEC 2017 is finally almost here, and we couldn’t be more excited that it’s being held in Toronto, Canada’s largest city and the provincial capital of Ontario. We have a special relationship with Canada, and we know there’s so much to love about the Great White North — which is why we created a guide...
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In today’s digital world, where consumers are bombarded by hundreds, if not thousands, of ads every single day, traditional methods of attracting travelers to your hotel are less effective than they used to be. Offering an exceptional guest experience, often by tailoring products and services to each guest’s unique interests, is the way forward —...
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In a world teeming with various methods of digital communication, it can be difficult to understand the difference between messaging and texting. This confusion is understandable. They serve the same purpose — that is, the instant transmission of a message to a recipient — but the two channels are distinct from each other as well....
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We’ve written often in the past about the importance of employee engagement. This topic is important to us because we know employee morale is a crucial factor in a brand’s success. When employee morale is low, it can have a detrimental effect on the company’s bottom line. Gallup has estimated that the cost of low...
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Hotels today are facing challenges from many corners. Although more people are traveling than ever, services such as Airbnb and VRBO are slowly but surely leaching market share from hotels. On top of that, OTA websites such as Booking.com and Expedia are charging sizeable commission rates to distribute hotel rooms, while at the same time...
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Customer satisfaction surveys and net promoter scores aren’t new concepts in the restaurant world. Many brands today ask their guests to offer feedback so they can learn what is and isn’t working when it comes to the guest experience. This feedback is often used to gauge guest loyalty, improve service, and introduce new menu items...
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May is the month that launches a summer of long weekends. It’s that time of year when winter melts into spring — perfect for a day of pampering at a hotel spa or exploring a new city. That’s why the theme of our second #LoopLens Instagram contest is Gotta Get Away in May. Here’s how it...
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Employee engagement is an oft-overlooked aspect of business success. We’ve talked a lot on our blog about the financial impact of low employee engagement, which includes turnover costs and lost productivity. In contrast, front-line employees that are invested in the work they do are more likely to bring their A-game every single day. This means...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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