Tag

Omnichannel
In today’s world, the quality of customer service you provide can make or break your brand. In a recent Vision Critical study, 97 percent of global consumers cited customer service as a very important factor in their brand choice and loyalty. This means providing superb customer service is imperative to ensuring your guests not only...
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Having Loop® as an available tool for guests to reach out and connect with your brand is great, but what if you want to make the first move and reach out to them? Loop Messenger™ invitations are a great way to do this by proactively reaching out to guests through e-mail or text. It helps...
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In omni-channel communication, texting is perhaps the most overlooked method — but it shouldn’t be. According to Neilson’s: The Mobile Consumer Report, texting is the most frequently used data service in the world, with 86 percent of smartphone owners using it versus only 28 percent who use instant messaging. People largely prefer texting because they can...
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These days, it seems like there’s an app for everything. As reported by Statista, as of 2017 there are nearly 3 million apps in the Google Play store, more than 2 million in the Apple App store, and more than 1 million between the Windows, Amazon, and BlackBerry app stores. Although games are by far the most popular apps...
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Online chat systems have been around since the 1970s — the first, called Talkomatic, was invented at the University of Illinois for use on the PLATO computer-assisted instruction system — but its application in a business-to-consumer capacity is a relatively recent development. Today, it is widely used by brands to answer customer service inquiries and...
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As automation technology becomes more and more sophisticated, brands are increasingly turning to self-service kiosks to give their guests additional options for purchasing products, delivering feedback, and checking into hotels. Their motivation is two-fold: first, to give guests a convenient method to complete a purchase or check in to their hotel, and second, to cut...
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Since its invention in the late 19th century, the telephone has been an indispensable tool for brands to connect with consumers, and vice versa. In its early days, it was such a luxury that only the rich could afford it, and a telephone could only make a call to another that was paired with it....
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The hospitality industry has been obsessing over Millennials for the past five years, in some cases going so far as to create all-new hotel chains to cater exclusively to them. But Generation Z is now poised to arrive on the scene, and soon, hoteliers will need to look to the future and figure out how...
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  As with so many things in life, the travel and hospitality industries were forever changed by the internet and portable technology. Technology has irrevocably altered the way people plan and experience travel. Today,the connected traveler can access hotels, airlines, travel blogs, guide books, and maps all from a single device. They can live chat...
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  In the past few months — perhaps even years — much has been made of Airbnb’s impact on the hospitality industry. Between 2010 and 2015, the number of travelers who stayed with an Airbnb host grew from 47,000 to 17 million per year. And in 2016, CEO Brian Chesky announced Airbnb’s new Experiences feature,...
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