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Omnichannel
In today’s world, the quality of customer service you provide can make or break your brand. In a recent Vision Critical study, 97 percent of global consumers cited customer service as a very important factor in their brand choice and loyalty. This means providing superb customer service is imperative to ensuring your guests not only...
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Having Loop® as an available tool for guests to reach out and connect with your brand is great, but what if you want to make the first move and reach out to them? Loop Messenger™ invitations are a great way to do this by proactively reaching out to guests through e-mail or text. It helps...
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As automation technology becomes more and more sophisticated, brands are increasingly turning to self-service kiosks to give their guests additional options for purchasing products, delivering feedback, and checking into hotels. Their motivation is two-fold: first, to give guests a convenient method to complete a purchase or check in to their hotel, and second, to cut...
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  As with so many things in life, the travel and hospitality industries were forever changed by the internet and portable technology. Technology has irrevocably altered the way people plan and experience travel. Today,the connected traveler can access hotels, airlines, travel blogs, guide books, and maps all from a single device. They can live chat...
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In the past few months — perhaps even years — much has been made of Airbnb’s impact on the hospitality industry. Between 2010 and 2015, the number of travelers who stayed with an Airbnb host grew from 47,000 to 17 million per year. And in 2016, CEO Brian Chesky announced Airbnb’s new Experiences feature, which...
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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