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Omnichannel
Maid working at a hotel and doing the bed wearing a facemask
Contactless communication and guest messaging have become both the present and future of business and customer interaction. Deterring unnecessary physical contact, it helps build relationships and improve revenue flow without sacrificing peace of mind.  For hotels, this form of communication has become paramount. As restrictions slowly lift and guests feel more at ease travelling, it’s...
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Business communication as we know it, has evolved immensely over the span of a few short months. For brick and mortar, physical distancing has become paramount and protective measures for customer safety has become vital for retention. With these new standards in place contactless communication has emerged as the model communication method for today’s modern...
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In today’s world, the quality of customer service you provide can make or break your brand. In a recent Vision Critical study, 97 percent of global consumers cited customer service as a very important factor in their brand choice and loyalty. This means providing superb customer service is imperative to ensuring your guests not only...
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Having Loop® as an available tool for guests to reach out and connect with your brand is great, but what if you want to make the first move and reach out to them? Loop Messenger™ invitations are a great way to do this by proactively reaching out to guests through e-mail or text. It helps...
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As automation technology becomes more and more sophisticated, brands are increasingly turning to self-service kiosks to give their guests additional options for purchasing products, delivering feedback, and checking into hotels. Their motivation is two-fold: first, to give guests a convenient method to complete a purchase or check in to their hotel, and second, to cut...
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  As with so many things in life, the travel and hospitality industries were forever changed by the internet and portable technology. Technology has irrevocably altered the way people plan and experience travel. Today,the connected traveler can access hotels, airlines, travel blogs, guide books, and maps all from a single device. They can live chat...
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In the past few months — perhaps even years — much has been made of Airbnb’s impact on the hospitality industry. Between 2010 and 2015, the number of travelers who stayed with an Airbnb host grew from 47,000 to 17 million per year. And in 2016, CEO Brian Chesky announced Airbnb’s new Experiences feature, which...
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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Woman using mobile phone and pulling her suitcase in a hotel lobby. Female business traveler walking in hotel hallway.
Improving Guest Experience Through Conversational Hospitality
September 9, 2020By
contactless-communication-messaging
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