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Millennials
According to an article published by Skift.com, cash-strapped Millennials are less concerned about being loyal to any one brand than other demographics, because they can’t afford to be. By and large, Millennials believe they will never be able to spend enough to reap the rewards of a hotel loyalty program, so they don’t bother. That’s the...
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According to Time Magazine, by 2025, three out of every four workers will be a Millennial. For businesses that haven’t yet figured out how to optimize the workplace to appeal to them, this might be a scary statistic. The secret lies in recognizing what makes this generation tick. What do they expect of their employers?...
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  What do Millennial workers want from the workplace? It’s a topic that comes up time and time again in the media, yet many businesses seem to struggle with the task of appealing to this always-connected generation. According to the National Restaurant Association, the restaurant and hospitality industries saw a combined turnover rate of 72.1...
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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