Tag

Messaging
Data. Most brands covet it, but consumers aren’t always willing to part with it — and those who unknowingly part with it are sometimes less than pleased when brands use it. Nevertheless, brands must acquire as much of it as they can if they want to differentiate themselves from their competition. Hotels that are maximizing...
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  Applicable Product(s): Pulse Fast casual restaurants can use Loop kiosks to collect ratings on key metrics and solicit comments from guests. These kiosks allow guests to offer feedback on the quality of food, service, cleanliness, or any other metrics that are relevant to your business. The guest responses are tallied up and displayed on a...
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As any hotelier worth his salt knows, guest service is the bread and butter of the hospitality industry. Thanks to the power of social media and the audience it affords, a single dissatisfied guest can have a disastrous effect on the reputation of the hotel she has just stayed at. More than ever, it’s necessary...
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There’s no question that guest loyalty is still important to the health of hospitality brands in 2017. One might argue that it’s more important than ever, now that travelers can base their booking decisions on the millions of reviews that populate TripAdvisor and choose alternate accommodation models such as Airbnb. But what does loyalty mean,...
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  As with so many things in life, the travel and hospitality industries were forever changed by the internet and portable technology. Technology has irrevocably altered the way people plan and experience travel. Today,the connected traveler can access hotels, airlines, travel blogs, guide books, and maps all from a single device. They can live chat...
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Applicable Product(s): Pulse, Messenger Although Loop asks guests to input their names and contact information when they submit feedback, there are some who will nonetheless provide it anonymously — and then use that anonymity to include inappropriate or abusive language in messages to front-line staff. Understandably, many managers will want to protect their team from...
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So, you now have Loop all set up at your location, and you’re sending emails out to your guests. Congratulations! That’s great news. The next step is to make sure your guests are actually receiving the emails you send out. This doesn’t happen often, but sometimes, emails from Loop can get quarantined by particularly strict...
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  Travel Technology Europe, a conference geared toward hoteliers and travel vendors “looking to grow multichannel revenues and boost on industry knowledge”, kicks off in London on February 22 at the Olympia Conference Centre. The exhibition floor will feature almost 150 vendors, many of them technology providers, and the conference itself is a treasure trove...
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  On February 21, Benbria is making an appearance at Revenue by Design’s Seize Opportunity in Disruption in London, located at the Park Plaza Riverbank Hotel. This day-long conference features hoteliers, vendors, and journalists from across the hospitality industry, who will speak on topics ranging from the impact of OTAs on the hotelier, to the...
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In the past few months — perhaps even years — much has been made of Airbnb’s impact on the hospitality industry. Between 2010 and 2015, the number of travelers who stayed with an Airbnb host grew from 47,000 to 17 million per year. And in 2016, CEO Brian Chesky announced Airbnb’s new Experiences feature, which...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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