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Messaging
Rewards programs still play an important role in hospitality, but increasingly, in a world of unlimited options, guests are looking for more from their hotels. Low room rates and affordable upgrades can be found by the dozen on any OTA website; these days, the traveler barely needs to build a relationship with a hotel to...
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Chances are, you don’t want your guests to think of your hotel only as a place to sleep and shower. You want your guests to think of your hotel as a place to have an experience, a place where they can feel at home, a place they can recommend to friends who are looking for...
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These days, technology in hotels is no longer an option. Travelers expect to be connected at every point of their journey — in fact according to Expedia, 60 percent of travelers would be unwilling to go on vacation without a mobile device, and 30 percent of hotel guests would rather use text to order an amenity...
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In today’s digital world, where consumers are bombarded by hundreds, if not thousands, of ads every single day, traditional methods of attracting travelers to your hotel are less effective than they used to be. Offering an exceptional guest experience, often by tailoring products and services to each guest’s unique interests, is the way forward —...
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In a world teeming with various methods of digital communication, it can be difficult to understand the difference between messaging and texting. This confusion is understandable. They serve the same purpose — that is, the instant transmission of a message to a recipient — but the two channels are distinct from each other as well....
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We’ve written often in the past about the importance of employee engagement. This topic is important to us because we know employee morale is a crucial factor in a brand’s success. When employee morale is low, it can have a detrimental effect on the company’s bottom line. Gallup has estimated that the cost of low...
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Hotels today are facing challenges from many corners. Although more people are traveling than ever, services such as Airbnb and VRBO are slowly but surely leaching market share from hotels. On top of that, OTA websites such as Booking.com and Expedia are charging sizeable commission rates to distribute hotel rooms, while at the same time...
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May is the month that launches a summer of long weekends. It’s that time of year when winter melts into spring — perfect for a day of pampering at a hotel spa or exploring a new city. That’s why the theme of our second #LoopLens Instagram contest is Gotta Get Away in May. Here’s how it...
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Your guests want technology to be a part of their hotel stay. Technology is no longer a luxury or an amusing diversion from everyday life; on the contrary, it’s inextricably twined with everyday life. When your guests set foot on your property, they want access to technology that can make their stay more comfortable and...
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For many hotels,five-star hotel status is elusive. The first and most obvious reason is that various awarding bodies have different standards of excellence. According to the Forbes Travel Guide (formerly known as the Mobil Travel Guide), which has been awarding hotels their stars since 1958, five-star hotels “are outstanding, often iconic properties with virtually flawless...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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