Studies by Gallup have shown that employee engagement is at a mere 31.5 percent. Why is this important? Because an employee's engagement levels dictate their attitude and behaviors in the workplace, which, in turn, affects their productivity and their contribution to the financial health of the company. Employees who are not engaged are less likely […]Continue Reading
When it comes to marketing and developing new products and services, hospitality brands are met with a very unique challenge: determining what will appeal to the three generations that are currently traveling — the Baby Boomers, Generation X, and Millennials. They must also look ahead to a fourth generation, Generation Z, the members of which will soon be...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.