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When it comes to marketing and developing new products and services, hospitality brands are met with a very unique challenge: determining what will appeal to the three generations that are currently traveling — the Baby Boomers, Generation X, and Millennials. They must also look ahead to a fourth generation, Generation Z, the members of which will soon be...
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Managing your hotel’s reputation is no easy task, especially in an age where online reviews enable guests to share their thoughts with thousands of other people in mere seconds. Thankfully, there is a solution: mobile guest engagement allows hotel staff to communicate with guests in the moment and resolve their concerns before they leave the...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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The Importance of Closed-Loop Feedback
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Understanding Net Promoter Score Calculation
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