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Hospitality
The survey presented on your brand’s Loop Pulse™ kiosk or mobile experience is a critical component of driving program success. The questions you ask determine the insights you gain from your consumers, therefore it’s imperative you create a survey that’s quick to fill out yet impactful. Here are our tips and tools to creating an...
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Providing your customers with a great experience can really set you apart from your competitors. According to a Gartner survey, organizations that take customer experience seriously will stand out from the noise and win loyal customers over. It’s imperative then to understand what consumers want and how to cater to their needs. Kiosks designed to...
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Sometimes, if your organization is large enough, having effective internal communication can be tricky; Multiple channels, hundreds of notifications from guests, designating tasks to specific teams, it can get a little chaotic. But it doesn’t have to. With Loop®’s internal chat tool, team members can foster better collaboration and responses to suit guest needs. It’s...
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TripAdvisor is one of the best-known names in travel. Sixty-seven percent of travelers check its reviews a few times a month or more, and 53 percent of travelers won’t commit to booking until they’ve read reviews. On top of that, 83 percent of travelers say TripAdvisor reviews make them more confident in their travel decisions....
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As automation technology becomes more and more sophisticated, brands are increasingly turning to self-service kiosks to give their guests additional options for purchasing products, delivering feedback, and checking into hotels. Their motivation is two-fold: first, to give guests a convenient method to complete a purchase or check in to their hotel, and second, to cut...
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The digital revolution forever changed almost every aspect of our world — perhaps none more so than customer service. No longer do customers have to go to a bricks-and-mortar store to buy or return a product. Nor do they have to pick up the phone and sit on hold just to speak to a customer...
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Keeping your hotel’s operations organized is tough work. There are many moving parts to coordinate, and with dozens, if not hundreds, of guests making requests of your staff, it’s important to have a system in place to manage it all. If you’re using Loop, the platform can help you do just that. One of Loop’s...
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If you had to guess your guests’ most important travel companion, what would you say? Would you say it’s their passport? Their spouse? Their camera? You’d be wrong on all counts. According to Expedia research, “Travelers now consider [their mobile device] to be the single most indispensable item they carry with them when they travel,...
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Chances are, you don’t want your guests to think of your hotel only as a place to sleep and shower. You want your guests to think of your hotel as a place to have an experience, a place where they can feel at home, a place they can recommend to friends who are looking for...
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These days, technology in hotels is no longer an option. Travelers expect to be connected at every point of their journey — in fact according to Expedia, 60 percent of travelers would be unwilling to go on vacation without a mobile device, and 30 percent of hotel guests would rather use text to order an amenity...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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