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Hospitality
Woman using mobile phone and pulling her suitcase in a hotel lobby. Female business traveler walking in hotel hallway.
In a recent study performed by Gartner, it was projected that ”2.19 billion consumers will use consumer messaging apps by 2019.” It goes without saying that messaging apps hold considerable value. Since the mid-2000’s the opportunity to connect with guests on a range of digital channels has grown substantially, proving to be more than just...
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Maid working at a hotel and doing the bed wearing a facemask
Contactless communication and guest messaging have become both the present and future of business and customer interaction. Deterring unnecessary physical contact, it helps build relationships and improve revenue flow without sacrificing peace of mind.  For hotels, this form of communication has become paramount. As restrictions slowly lift and guests feel more at ease travelling, it’s...
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Hoteliers know that running their business is no simple undertaking. There are a number of moving parts in a hotel to consider such as timeliness to fulfill requests, amenity maintenance, sending guest reminders, room cleanliness, check in and out, valet options and so much more. Mix that with growing consumer demands and it can be...
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Over the years, guest satisfaction surveys have become a critical component of the successful operations of the finest hotels and resorts around the globe. As proven by Gartner Research, companies that actively engage in listening to their guest’s feedback, spend 25% less on guest retention than those that don’t. Listening to your guests is a...
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Keeping your Loop Pulse™ collateral fresh and up to date is important to engaging guests and ensuring consistent use of the system. The way you portray your brand can be a deciding factor for the customer as to whether they want to provide feedback, so it’s important to make sure that collateral around your venue...
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With the introduction of review sites and social channels, restaurants have become even more focused on the customer experience and driving loyalty through exceptional service. It’s important to find ways to ensure a positive brand experience so you not only deter negative feedback online, but also drive repeat business that maximizes your restaurant’s revenue. In...
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The Loop Out-of-Office (‘OoO’) feature is a reactive tool to alert customers when team members are unavailable. With it, your team can better manage customer expectations to response times, facilitate Loop Messenger™ with limited team resources and lastly, track employees on/off hours. This not only benefits the operational aspect of running a business but also...
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In recent years, technological advancements have given people access to a wide range of products and services that are fast, uncomplicated, and tailored to their needs. This has created consumers who don’t just want any ordinary product or service, but one that is tailored to their unique needs. According to a Forbes survey, more than 85% of mobile marketers...
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Here at Benbria®, we always work to make improvements and enhance our Loop® product so you can deliver the best service to your customers. We want our users to enjoy a seamless experience that’s not only easy to manage on the administrative end but effortless for the customer as well. With the new Side-Bar Navigation...
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In today’s world, the quality of customer service you provide can make or break your brand. In a recent Vision Critical study, 97 percent of global consumers cited customer service as a very important factor in their brand choice and loyalty. This means providing superb customer service is imperative to ensuring your guests not only...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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Latest Insights

Maid working at a hotel and doing the bed wearing a facemask
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