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Generational Travel
HITEC just ended, so it’s fitting that this month’s hospitality headlines mostly touched on tech trends in the industry. Why is the Hawaii Tourism Authority fixated on appealing to Millennial travelers? And when they inevitably start venturing out on their own, what will Generation Z travelers want when they stay at a hotel? These questions...
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  As with so many things in life, the travel and hospitality industries were forever changed by the internet and portable technology. Technology has irrevocably altered the way people plan and experience travel. Today,the connected traveler can access hotels, airlines, travel blogs, guide books, and maps all from a single device. They can live chat...
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  Last month, we featured a series on generational travel that covered the behaviors and preferences that dictate how Baby Boomers, Generation X, Millennials, and Generation Z travel. What we discovered in our research is that Generation X is the cohort most likely to make time for family when they go on vacation. They are...
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  Over the past three weeks, we’ve looked at the needs, habits, and behaviours that influence how Baby Boomers, Generation X, and Millennials travel. Despite some similarities between the three, a few key differences emerged, particularly with regards to hospitality tech and mobile use while on the road. Now, in the last installment in our...
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  People love to talk about Millennials. Hardly a day goes by, it seems, without an article, think piece, or study scrutinizing their habits. There are some traits unique to them — particularly with regards to how they approach travel — but they are also similar to previous generations in more ways than one. We’ve...
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  The generational gap is a very real phenomenon in the travel and hospitality industries. Just as members of each generation approach their day-to-day lives in their own unique ways, so, too, do they approach the travel experience. In some cases, they are as different as night and day; in others, they are surprisingly similar....
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  The generational gap is a very real phenomenon in the travel and hospitality industries. Just as members of each generation approach their day-to-day lives in their own unique ways, so, too, do they approach the travel experience. In some cases, they are as different as night and day; in others, they are surprisingly similar....
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