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Customer Loyalty
Hoteliers know that running their business is no simple undertaking. There are a number of moving parts in a hotel to consider such as timeliness to fulfill requests, amenity maintenance, sending guest reminders, room cleanliness, check in and out, valet options and so much more. Mix that with growing consumer demands and it can be...
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Over the years, customer satisfaction surveys have become a critical component of auto dealership success. As proven by Gartner Research, companies that actively engage in listening to their customers through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your customers and boost your bottom line. ______...
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Over the years, customer satisfaction surveys have become a critical component of restaurant success. As proven by Gartner Research, companies that actively engage in listening to their customers through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your customers and boost your bottom line. ______ Obtaining...
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Over the years, guest satisfaction surveys have become a critical component of the successful operations of the finest hotels and resorts around the globe. As proven by Gartner Research, companies that actively engage in listening to their guest’s feedback, spend 25% less on guest retention than those that don’t. Listening to your guests is a...
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Today, “71% of marketers rate re-engagement campaigns as effective, yet 51% are actually implementing them.” Although powerful, re-engagement programs aren’t being used to their full capacity. For hotels, re-engaging a guest after they’ve left is a great customer service tactic to keep your property top of mind long after the customer journey has ended. It’s...
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Today, Millennials are usually centre stage when businesses want to talk about engagement. They’re a growing generation so it’s understandable. However, Baby Boomers are a populous generation with a heftier income, making them extremely valuable for any growing business. Born between 1946 and 1964, Baby Boomers are the second largest generation numbering 74.9 million to...
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Keeping your Loop Pulse™ collateral fresh and up to date is important to engaging guests and ensuring consistent use of the system. The way you portray your brand can be a deciding factor for the customer as to whether they want to provide feedback, so it’s important to make sure that collateral around your venue...
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According to an article published by Skift.com, cash-strapped Millennials are less concerned about being loyal to any one brand than other demographics, because they can’t afford to be. By and large, Millennials believe they will never be able to spend enough to reap the rewards of a hotel loyalty program, so they don’t bother. That’s the...
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Rewards programs still play an important role in hospitality, but increasingly, in a world of unlimited options, guests are looking for more from their hotels. Low room rates and affordable upgrades can be found by the dozen on any OTA website; these days, the traveler barely needs to build a relationship with a hotel to...
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Hotels and restaurants tout traditional loyalty and points programs as the tried and true way to get guests to stay loyal. But is that really the case? And what is Airbnb doing to salvage its reputation in San Francisco and New York? We’ve rounded up the top headlines in hospitality from the last month. The...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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