In a recent study performed by Gartner, it was projected that ”2.19 billion consumers will use consumer messaging apps by 2019.” It goes without saying that messaging apps hold considerable value. Since the mid-2000’s the opportunity to connect with guests on a range of digital channels has grown substantially, proving to be more than just...Continue Reading
Business communication as we know it, has evolved immensely over the span of a few short months. For brick and mortar, physical distancing has become paramount and protective measures for customer safety has become vital for retention. With these new standards in place contactless communication has emerged as the model communication method for today’s modern...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.