Tag

Building Loyalty
Today, Millennials are usually centre stage when businesses want to talk about engagement. They’re a growing generation so it’s understandable. However, Baby Boomers are a populous generation with a heftier income, making them extremely valuable for any growing business. Born between 1946 and 1964, Baby Boomers are the second largest generation numbering 74.9 million to...
Continue Reading
Keeping your Loop Pulse™ collateral fresh and up to date is important to engaging guests and ensuring consistent use of the system. The way you portray your brand can be a deciding factor for the customer as to whether they want to provide feedback, so it’s important to make sure that collateral around your venue...
Continue Reading
According to an article published by Skift.com, cash-strapped Millennials are less concerned about being loyal to any one brand than other demographics, because they can’t afford to be. By and large, Millennials believe they will never be able to spend enough to reap the rewards of a hotel loyalty program, so they don’t bother. That’s the...
Continue Reading
Rewards programs still play an important role in hospitality, but increasingly, in a world of unlimited options, guests are looking for more from their hotels. Low room rates and affordable upgrades can be found by the dozen on any OTA website; these days, the traveler barely needs to build a relationship with a hotel to...
Continue Reading
Hotels and restaurants tout traditional loyalty and points programs as the tried and true way to get guests to stay loyal. But is that really the case? And what is Airbnb doing to salvage its reputation in San Francisco and New York? We’ve rounded up the top headlines in hospitality from the last month. The...
Continue Reading
Customer satisfaction surveys and net promoter scores aren’t new concepts in the restaurant world. Many brands today ask their guests to offer feedback so they can learn what is and isn’t working when it comes to the guest experience. This feedback is often used to gauge guest loyalty, improve service, and introduce new menu items...
Continue Reading
There’s no question that guest loyalty is still important to the health of hospitality brands in 2017. One might argue that it’s more important than ever, now that travelers can base their booking decisions on the millions of reviews that populate TripAdvisor and choose alternate accommodation models such as Airbnb. But what does loyalty mean,...
Continue Reading