Baby Boomers
Today, Millennials are usually centre stage when businesses want to talk about engagement. They’re a growing generation so it’s understandable. However, Baby Boomers are a populous generation with a heftier income, making them extremely valuable for any growing business. Born between 1946 and 1964, Baby Boomers are the second largest generation numbering 74.9 million to...
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  In our series on generational travel, we discovered that Baby Boomers enjoy cultural trips that allow them to learn new things or reconnect with ancestral homelands — but they are also dipping their toes in the exciting world of adventure travel. Now that they are past (or approaching) retirement, Baby Boomers are keen to...
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  In our series “Bridging the Generation Gap in Hospitality Tech”, we covered the needs, behaviours, and preferences of the Baby Boomers when it comes to travel. Most of them are in their spending prime, and if they haven’t already retired, then they will soon. More than any other generation, they have the time and...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.


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