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Automation
Woman using mobile phone and pulling her suitcase in a hotel lobby. Female business traveler walking in hotel hallway.
In a recent study performed by Gartner, it was projected that ”2.19 billion consumers will use consumer messaging apps by 2019.” It goes without saying that messaging apps hold considerable value. Since the mid-2000’s the opportunity to connect with guests on a range of digital channels has grown substantially, proving to be more than just...
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Maid working at a hotel and doing the bed wearing a facemask
Contactless communication and guest messaging have become both the present and future of business and customer interaction. Deterring unnecessary physical contact, it helps build relationships and improve revenue flow without sacrificing peace of mind.  For hotels, this form of communication has become paramount. As restrictions slowly lift and guests feel more at ease travelling, it’s...
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Sometimes, if your organization is large enough, having effective internal communication can be tricky; Multiple channels, hundreds of notifications from guests, designating tasks to specific teams, it can get a little chaotic. But it doesn’t have to. With Loop®’s internal chat tool, team members can foster better collaboration and responses to suit guest needs. It’s...
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Rewards programs still play an important role in hospitality, but increasingly, in a world of unlimited options, guests are looking for more from their hotels. Low room rates and affordable upgrades can be found by the dozen on any OTA website; these days, the traveler barely needs to build a relationship with a hotel to...
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Deploying new technology in a hospitality setting is a huge step; in many cases, it requires vast amounts of capital to implement and an additional time investment for training and education. But in a day and age where guests expect convenience and familiarity, hotels and restaurants often do not have a choice but to invest...
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Automation has been a hot topic in the hospitality industry over the past few months. From AI concierges to electronic butlers to fully robotic hotels, hotels have been embracing this technology to improve their operations and revolutionize the guest experience. We’ve even written about this trend on our blog. Our stance is that automation has...
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As humankind progresses toward full automation, chatbots and robots are increasingly being introduced into customer service environments. To some guests, this development might sound antithetical to the notion of customer service, but for many, the option of self-service is faster and more efficient than dealing with a human representative. There’s also the benefit to business...
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  For decades — maybe centuries — humanity has been working toward automation and artificial intelligence, bringing the species ever-closer to a future of leisure while the robots do all the work. It’s been trumpeted as a panacea to productivity issues, a solution to labour costs, a way to ensure consistent, streamlined production processes. Many...
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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