Sometimes, if your organization is large enough, having effective internal communication can be tricky; Multiple channels, hundreds of notifications from guests, designating tasks to specific teams, it can get a little chaotic. But it doesn’t have to. With Loop®’s internal chat tool, team members can foster better collaboration and responses to suit guest needs. It’s...Continue Reading
Rewards programs still play an important role in hospitality, but increasingly, in a world of unlimited options, guests are looking for more from their hotels. Low room rates and affordable upgrades can be found by the dozen on any OTA website; these days, the traveler barely needs to build a relationship with a hotel to...Continue Reading
Deploying new technology in a hospitality setting is a huge step; in many cases, it requires vast amounts of capital to implement and an additional time investment for training and education. But in a day and age where guests expect convenience and familiarity, hotels and restaurants often do not have a choice but to invest...Continue Reading
Automation has been a hot topic in the hospitality industry over the past few months. From AI concierges to electronic butlers to fully robotic hotels, hotels have been embracing this technology to improve their operations and revolutionize the guest experience. We’ve even written about this trend on our blog. Our stance is that automation has...Continue Reading
As humankind progresses toward full automation, chatbots and robots are increasingly being introduced into customer service environments. To some guests, this development might sound antithetical to the notion of customer service, but for many, the option of self-service is faster and more efficient than dealing with a human representative. There’s also the benefit to business...Continue Reading
For decades — maybe centuries — humanity has been working toward automation and artificial intelligence, bringing the species ever-closer to a future of leisure while the robots do all the work. It’s been trumpeted as a panacea to productivity issues, a solution to labour costs, a way to ensure consistent, streamlined production processes. Many...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.