White Papers

At Benbria®, we believe that having a strong understanding of the industries we serve and the challenges they face should be the key driver to how we continuously improve our platform. As such, we publish multiple studies and white papers each year based on the insights we’ve gained in every market served. Here, you will find a sample of our latest thought-leadership articles to help you develop a solid omni-channel customer engagement strategy.

Today, evolving customer preferences have been changing the way businesses operate. Understand the new voice of the customer and how you can implement it with this white paper.

For years now, retailers have been offering their customers an omni-channel experience. This white paper explores why hospitality needs to join the trend.

The Do's and Don'ts of Hotel Automation

We provides a comprehensive range of products and techniques to create value for the construction industry and support sustainable development.

12 Best Practices for Full-Cycle Guest Marketing

High quality material produced by Real Factory backed by support of our expert consultants to fulfill a whole range of applications in the market.

Overall, only 31.5 percent of employees are actually engaged at their jobs. Gamification can help business owners improve this number.

This report presents findings from a study carried out in partnership with the International Luxury Hotel Association and Cornell University.

Armed with these tips and statistics, you’ll be better equipped to manage your hotel’s online reputation.