White Paper

The Essential Guide to Reputation Management

Next to word-of-mouth, online reviews play a tremendous role in selecting a hotel. According to TripAdvisor, after price and location, it is the most important factor in the decision-making process. Moreover, with 80% of travelers reading 6 to 12 reviews before booking, it’s critical that hotels have good reviews and a positive reputation online to meet booking targets and maintain an ideal brand reputation.

This guide covers strategies and best practices to manage your property’s reputation.

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What You'll Learn

Best practices to effectively manage a hotel’s online reputation.

The tools and technology necessary to help hotels with reputation management online and on-site.

The top strategies to prevent negative reviews or comments and recover at-risk guests in real-time.