An automated, menu-driven solution that reduces staff response times,

increases revenue, and delivers an exceptional experience.

Loop OnDemand™ allows guests to ask for your most frequently-requested items at the touch of a button. Their requests are then auto-routed to the relevant team members, who can take immediate action to fulfill them. Integration with your service order system eliminates time-consuming operator intervention that can lead to errors and delays, ensuring guests’ needs are met as efficiently as possible.

With Benbria®, we have more visibility into ‘at-risk’ guests, which allows us to win them over by addressing their requests and comments while they are still on our property.

Regional Director of Operations, InterContinental San Francisco

Key Benefits


Automate Frequent Requests

For more frequently requested items, your guests can easily ask for them via their mobile device to get what they want, when they need it.


Faster Fulfillment

Loop® intelligently routes requests to the relevant team, so your staff spend less time at the computer or on the phone determining their guests’ needs.


More Profitable Operations

Auto-routing and integration with service order systems saves time and operator resources so you can drive greater efficiency from each guest request.


Increased Guest Engagement

Guests who consistently receive superior, timely service are more likely to become repeat guests and brand advocates.

Advanced Features


Menu-driven interface

Guests can choose what they want from a list of amenities and services and have it provided or delivered to their room with minimal back-and-forth with hotel staff.


Integration with HOTSOS®

Guest requests can be routed directly into HotSOS® and be queued for faster resolution without operator intervention, allowing guest-facing team members to deliver great service more efficiently.


Real-time status updates

Real-time updates provide guests visibility and transparency into their requests, allowing you to manage their expectations, whether they are on or off your property.


Request Auto-tagging

Loop® can automatically assign requests to the appropriate team members for action and fulfillment, whether it's integrated with your current service order system or on its own.


Analytics and reporting

Advanced Loop® reporting offers insight into recurring guest concerns, issue resolution performance by department or team member, opportunities to improve operations, and more.


Loop® Messenger™ Integration

Guests that have special requests or concerns can communicate these through Loop Messenger™ by chatting real-time with a team member.

Learn how Loop® can deliver faster and more efficient service to your guests. Request Demo