As an IT professional, having a customer feedback kiosk in place at your establishment is the first step to creating an unforgettable user experience. However, choosing the right solution provider can be a tricky undertaking.
You need a kiosk solution provider that will not only generate results but also optimize performance, and create a positive customer experience.
In order to aid your efforts in the search for the perfect customer feedback kiosk solution provider we’ve narrowed down our top 4 qualities to look for:
Aesthetically Appealing Product
As a leader in IT, the look of your product might not be your first consideration – however, it’s an important one. When choosing a customer feedback kiosk solution provider, it’s not only important that it has the capabilities you’re looking for, but that it also communicates your brand’s message clearly, and with style.
The kiosk itself along with the display must be aesthetically pleasing, attracting customers and prompting them to interact. Customers won’t approach something that looks outdated or difficult to use, so make sure your solution provider can deliver a kiosk that appeals to your intended target audience.
When looking for a solution to improve loyalty and raise revenue in your establishment, look for one with real-time capabilities. For customers in a digitally advancing world, time to respond can make or break an experience with your brand. This makes it imperative to stay top of every single inquiry that comes in.
In addition to staying on top of each message, real-time communication has also proven to improve efficiencies, increase customer loyalty, provide more accuracy with responses, create more engaging conversations and exceed customer expectations. Today, being quick to respond has become an expectation, so real-time communication should be an essential feature to look for.
Your solution provider should be able to customize the kiosk for your brand and your customer. Having both avenues of customization enhances the experience and keeps your establishment top of mind throughout the entire rating process.
For your establishment, the kiosk should follow the same look and feel, having colors, wording, images, and videos that represent your brand appropriately. Your logo should also be displayed throughout the entire experience. If your solution provider uses a kiosk that looks the same as every other customer they service, it is hard to make it truly your own.
In addition, the kiosk should also be customizable to the guest in terms of language. When the guest chooses their location, the language or language options should adjust accordingly, tailoring to their needs.
According to Wolfgang Jaegel, 83% of mobile users say that a seamless experience across all devices is very important. There’s nothing more frustrating for a customer that wants to give feedback and can’t because of an unresponsive mobile platform.
Your solution provider should not only be offering mobile integration but also offering the same features that are on the kiosk. For instance, the questions should be the same, the experience on mobile should be fully branded, it should provide location selection, and the mobile portal should be visually appealing. Pew Research claims 91% of adults are using cell phones, so it’s important you’re including a mobile option.
Having a customer feedback solution provider with these qualities brings your brand one step closer to providing an amazing customer experience.
Learn more about how you can gain insight from your Loop® Kiosk by reading our latest blog post: How Insight From Your Kiosk Can Propel Your Brand