Category

Restaurants
Under sunny skies, the National Restaurant Association’s NRA Show 2016 kicked off on Saturday at McCormick Place in Chicago. Restaurateurs, executives, and thought leaders from every corner of the restaurant industry converged to bring their perspectives and insights on the changes they’ve been seeing, particularly when it comes to technology. Here are some highlights from...
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As humankind progresses toward full automation, chatbots and robots are increasingly being introduced into customer service environments. To some guests, this development might sound antithetical to the notion of customer service, but for many, the option of self-service is faster and more efficient than dealing with a human representative. There’s also the benefit to business...
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What Is Mobile Guest Engagement? In an age of hyper-connectedness, today’s guest wants to connect with their favourite brands using their mobile device. Social media is one obvious communication channel, but there are other ways for brands to tap into this phenomenon to encourage customer loyalty and drive repeat business. Mobile guest engagement enables guests...
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When your front-line staff prepare to welcome guests each morning, chances are they do a routine check that everything is in order. In a restaurant, for example, it’s likely that they stock the condiment caddy with packets of ketchup and salt, wipe down tables and counters, and fill the napkin dispenser. In fact, we’re betting...
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Social media has given the general public an instant channel through which they can air their complaints — and sometimes, when they’re particularly displeased, they can be downright rude about it. Responding to a negative comment on social media can be a delicate process, but it is also an integral part of guest relationship management. Here...
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Most businesses know that providing great customer service has always been the foundation for success. You can pour every resource into product development and marketing, but if customers are dissatisfied with the service they receive in-person, you run the risk of losing them to your competitors forever. No matter how your staff engages with customers...
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According to a study by J.D. Power and Associates, when a hotel guests’ problems are resolved during their stay, it results in overall guest satisfaction averaging 80.7, compared to only 74.9 if there were no problems to begin with. Providing the perfect guest experience is challenging given the number of variables in any given stay...
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How restaurants can use front-line staff to increase customer loyalty and generate more revenue Successful restaurant owners understand the correlation between front-line staff performance and top-line success. They know that superior service can be a differentiator that increases sales and secures repeat business. That’s why they make it a priority to ensure that all front-line...
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Why do up to 80% of shoppers walk out of stores without making a purchase? Equally important, how do you convert them? The question weighs on retailers, but most aren’t equipped to answer it. Traditional receipt-based surveys can tell retailers what made 20% of their customers buy. But receipt-based surveys can’t help retailers reach shoppers...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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