Category

Restaurants
Introduction Over recent years, customer experience has taken great precedence. With customers demanding more authentic, real-time, tailored experiences, it’s no longer sufficient for businesses to hand over any product or service without incorporating the customer into each and every aspect. With a new set of customer expectations, listening to the voice of the customer has...
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For the modern customer, the experience a business provides has become a top brand differentiator. With PWC reporting 65% of U.S. consumers find a positive CX to be more influential than advertising and 75% of consumers around the world desire more human interaction, customer experience remains a key element of business success. Yet, while a...
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For today’s modern restaurant patron, expectations are at an all-new high when it comes to engaging and unique experiences. We’ve entered an age where aesthetic reigns king and competition is at its highest, yet guests still feel like their expectations aren’t being surpassed.    According to a Harvard Business Review report, 84% of customers claim...
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The voice of the customer, or VoC, is arguably one of the most critical elements of a successful business strategy. After all, your customers are your source of revenue, so listening to them should be a top priority. In more recent years, however, the need to understand the voice of the customer has become even...
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Over the past several years customer preferences have changed dramatically. From an increase in online shopping amounting to 2.3 trillion U.S. dollars to the desire for a more tailored experience, customers are now dictating the buying journey with significant expectations from brands. As a strategy to accommodate this new wave of customer demands, businesses have...
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Customer satisfaction has always been a defining factor in business success. Even more so in recent years with the proliferation of social platforms and online forums that make it easier for customers to openly express their sentiment. Products and services, in particular, are key elements that need to be continuously monitored. Existing as the center...
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It is common knowledge that customer needs are never stagnant. Especially in today’s complex consumer landscape, where products and services are readily available and businesses are never short of providing variety, it can be tough to stay relevant. Obtaining feedback, whether positive or negative, from a customer base has grown to be a popular way...
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Over the years, guest feedback has become a critical component of the success of many restaurants. As proven by Gartner Research, companies that actively engage in listening to their customer through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your guests and boost your bottom line....
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For years, employee engagement has played a critical role in business success. From elevating the customer experience to reducing costly employee churn, it’s helped many businesses grow their revenue and improve company culture. Thankfully, with the rise of gamification, obtaining team engagement is easier. Gamification is an industry tactic that introduces elements of game playing...
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A Net Promoter Score (NPS) has been a tactic used for decades to determine the strength and weaknesses of one’s business. For marketers it’s a notable method of consistently understanding brand performance, benchmarking programs and strategies, as well as maintaining or improving customer retention rates. For IT leaders, however, an NPS program can lead to...
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