Category

Restaurants
When social media first emerged, no one could predict the colossal impact it would have. Today social media is composed of  2.62 billion users, and those numbers are expected to grow, substantially. With its enormous reach and popular messaging capabilities, social media has been quickly integrated into business models and marketing tactics alike. Challenging traditional...
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Calculating one’s Net Promoter Score has been a long used tactic to gauge business performance. Through various studies and reports, it’s been dubbed the “ultimate metric for gauging customer loyalty” and has helped companies in multiple verticals gain a competitive edge.   Understanding one’s Net Promoter Score over the years has had its advantages, however...
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As many business leaders know, customer demands are never stagnant, they fluctuate quite regularly and at times can be unpredictable. Further, for the IT professional, the demands of internal stakeholders can come at a rapid pace, and often times a need for today might not translate into the same set of requirements tomorrow. Scalability, in...
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Over the years, social media has become one of the most prominent forms of communication between business and patron. With platforms such as Facebook, Instagram, and Twitter emerging and growing at a rapid pace, businesses have been presented with a greater opportunity, especially in a retail setting. For retailers, business is all about connecting with...
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Over the years, customer feedback has become a critical component of business success. As proven by Gartner Research, companies that actively engage in listening to the voice of the customer through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your customers and earn top dollar. ______...
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According to a Cornell University study, 59 percent of chain restaurants and 79 percent of independent restaurants use social media. It’s a booming marketing tactic that over a few short years has helped restaurants gain greater brand recognition and attract new guests. Although it’s widely used and it’s adoption rates are growing, as a restaurant...
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  For many, texting and messaging are words that are used synonymously. It’s understandable, they both serve a similar purpose by allowing users to send and receive messages. However, if you’re a business looking to adopt a messaging platform into your business strategy, it’s important to know the difference. After all, they are two completely...
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Excellent customer experience, as many of us know, is the foundation of any strong and successful restaurant. It’s what sets you apart from the plethora of competitors and what drives loyalty with your customers. Especially in a restaurant setting, going above and beyond in delivering a superior customer experience can really differentiate you. In most...
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Social media has been around for nearly a decade and it’s been making monumental strides every step of the way. First emerging in 1997 as “Six Degrees”, a platform that allowed users to create a profile and add friends, it’s grown into a substantial solution that many of us couldn’t imagine living without. With 3.196...
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Today, incorporating technology into restaurant establishments has become a customer expectation. From self-serve kiosks to mobile ordering, it’s all about automating the experience to streamline operations and improve customer satisfaction. In order to keep you ahead of the tech curve and among the automating chain giants such as McDonalds, A&W, and Panera Bread, we’ve compiled...
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