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Hospitality
Over the years, customer feedback has become a critical component of business success. As proven by Gartner Research, companies that actively engage in listening to the voice of the customer through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your customers and earn top dollar. ______...
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Recognized for innovative solutions that drive significant profits; GCommerce is a renowned hospitality marketing company serving hotels, resorts, and select travel communities and consumers. As a flourishing agency over the past fifteen years, GCommerce has been perfecting their practice. Focusing on creating the right strategy based on individual goals and objectives, they approach every client...
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A few years back, Gartner reported that collecting guest feedback can increase upselling and cross-selling success rates by 15% to 20%. In that same report, they found that guest feedback can also help decrease the cost of retaining those buyers. Obtaining feedback from your guests is a critical part of understanding and growing your revenues....
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  For many, texting and messaging are words that are used synonymously. It’s understandable, they both serve a similar purpose by allowing users to send and receive messages. However, if you’re a business looking to adopt a messaging platform into your business strategy, it’s important to know the difference. After all, they are two completely...
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Excellent customer experience, as many of us know, is the foundation of any strong and successful restaurant. It’s what sets you apart from the plethora of competitors and what drives loyalty with your customers. Especially in a restaurant setting, going above and beyond in delivering a superior customer experience can really differentiate you. In most...
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Staying on top of trends helps hoteliers stay relevant the ever-changing expectations of today’s guest. As time progresses, new preferences come into play and guest expectations grow higher and higher. Which means becoming familiar with trends is imperative for revenue growth. In this report, we’re taking a look at the Summer of 2018’s biggest and...
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Social media has been around for nearly a decade and it’s been making monumental strides every step of the way. First emerging in 1997 as “Six Degrees”, a platform that allowed users to create a profile and add friends, it’s grown into a substantial solution that many of us couldn’t imagine living without. With 3.196...
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Today, incorporating technology into restaurant establishments has become a customer expectation. From self-serve kiosks to mobile ordering, it’s all about automating the experience to streamline operations and improve customer satisfaction. In order to keep you ahead of the tech curve and among the automating chain giants such as McDonalds, A&W, and Panera Bread, we’ve compiled...
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When you hear five-star hotel, what comes to mind? Exceptional food? A tailored experience? An elegant atmosphere? Great customer perks? To many, it varies. Attaining a five-star status is a massive competitive advantage that can be the deciding factor for a lot of guests when choosing one hotel over another. But what determines a five-star...
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The presentation of your Loop Pulse™ survey and your team member scoreboard is important to create visual consistency for your brand. Here at Benbria®, we work hard to provide you with a kiosk and scoreboard that suits your operational needs and can represent your brand’s image. Whether you want a fully branded or a minimally...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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The Importance of Social Media For Restaurants
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Implementing A Guest Feedback Program Into Your Hotel.
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