Category

Hospitality
Since its inception, Tripleseat has strived to provide restaurants, hotels, and unique venues with an event management platform that is easy-to-use, intuitive and provides an increase in event and meeting sales. Tripleseat was founded after seeing how many restaurants and hotels manage their events business with pen and paper or multiple digital tools.  They made...
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Today, obtaining feedback through the use of online and offline surveys has become a growing practice for thriving businesses. With the modern customer’s high demand for personalized experiences and more tailored products and services, feedback has become a central component in delivering a superb customer experience that outweighs competitors. However, while many businesses cite having...
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When it comes to measuring customer satisfaction, the Net Promoter Score (NPS) has remained a tried and true metric for many years. Used within  a number of industries, an NPS survey asks a simple one phrase question, that provides constructive feedback and an understanding of overall sentiment, using a scale from 1 to 10. With...
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It’s been said that happy employees equal happy customers, and there is much truth to that. When it comes to customer service and the overall experience, employees play a monumental role. They are the people who interact with customers on a regular basis and sell your product or service – which means if employees aren’t...
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When it comes to designing a product or providing great service, the customer should always be top of mind. Customer feedback and sentiments matter and are pivotal in the success of any business. This is especially true within recent years where online forums and word of mouth can have such a monumental impact on reputations....
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Over the years, employee engagement has proven its success in multiple facets of business operations. According to a Gallup poll, engaged employees are 21% more productive than their less engaged counterparts, 42% are more likely to produce a better quality product or service, and 37% are less likely to call in sick or be absent...
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Leveraged by a wide variety of industries, a Net Promoter Score has been a heavily adopted survey tactic that helps businesses gauge loyalty. Since inception, it’s proven to be successful, with many businesses citing it as a competitive advantage and a tool for revenue growth. In this article, to help provide a top-down understanding of...
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In today’s competitive landscape, having brand advocates is a significant advantage. It’s how a brand flourishes and gains a reputation that sells itself, which in the long-term ends up saving you marketing costs and helps foster a better customer and team relationship. As a business wanting to generate brand advocates, adopting an NPS survey has...
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Introduction Over recent years, customer experience has taken great precedence. With customers demanding more authentic, real-time, tailored experiences, it’s no longer sufficient for businesses to hand over any product or service without incorporating the customer into each and every aspect. With a new set of customer expectations, listening to the voice of the customer has...
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For the modern customer, customer experience has become the top brand differentiator. With PWC reporting 65% of U.S. consumers finding a positive CX more influential than advertising and 75% of consumers around the world desire more human interaction, customer experience remains a key element of business success. Yet, while a customer experience strategy has proven...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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Latest Insights

The Importance of Closed-Loop Feedback
June 18, 2019By
Understanding Net Promoter Score Calculation
May 21, 2019By
12 Questions You Should Be Asking Your Employees In A Satisfaction Survey
May 13, 2019By