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Woman using mobile phone and pulling her suitcase in a hotel lobby. Female business traveler walking in hotel hallway.
In a recent study performed by Gartner, it was projected that ”2.19 billion consumers will use consumer messaging apps by 2019.” It goes without saying that messaging apps hold considerable value. Since the mid-2000’s the opportunity to connect with guests on a range of digital channels has grown substantially, proving to be more than just...
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Maid working at a hotel and doing the bed wearing a facemask
Contactless communication and guest messaging have become both the present and future of business and customer interaction. Deterring unnecessary physical contact, it helps build relationships and improve revenue flow without sacrificing peace of mind.  For hotels, this form of communication has become paramount. As restrictions slowly lift and guests feel more at ease travelling, it’s...
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Business communication as we know it, has evolved immensely over the span of a few short months. For brick and mortar, physical distancing has become paramount and protective measures for customer safety has become vital for retention. With these new standards in place contactless communication has emerged as the model communication method for today’s modern...
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When it comes to building loyalty and satisfaction with customers, there are a number of moving elements to consider.  For grocery stores, this is especially true as a customer’s experience can vary depending on where produce is sourced, how helpful staff are, what brands are carried, how fresh the hot bar is and so on....
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man-thinking
Since the rapid spread of COVID-19, businesses across the globe have felt the pressure to understand their customer experience better. With a major shift in the buying journey in just a few months, businesses have had to rethink their strategies all while keeping safety and customer experience top of mind.  From the closure of brick...
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Today, Point-of-Sale (POS) receipt surveys have dominated customer feedback programs for businesses with physical locations. After all, the Point-of-Sale touchpoint is a great time to entice the customer and invite them back.  However, with time, receipt surveys have quickly become a survey method of the past, with little participation and employee engagement. This makes it...
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Businesses around the world have felt the ripple effect of COVID-19 over the span of a few short months. Many businesses are now inundated with requests and inquiries from customers, causing support and care teams to be stretched thin to meet the unusual high demand. This has led to longer wait times and in some...
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Like many of our customers, friends and family, the team here at Benbria has been closely monitoring the rapidly evolving COVID-19 outbreak, and our hearts go out to all those who have been impacted around the world. As we’ve seen firsthand over the past several weeks, many of us are still scrambling to understand the...
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It was once said by Dave Thomas, Philanthropist and Founder of Wendy’s, “it all comes back to the basics. Serve customers the best-tasting food at a good value in a clean, comfortable restaurant, and they’ll keep coming back.” Today, this still holds true for quick service restaurants (QSRs), as more and more customers search for...
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“Is brick-and-mortar really dead?” Is a question tossed around frequently in the world of customer experience. With the rise of e-commerce and the world of social shopping, many businesses have quickly shifted their CX measurement focus from physical stores to online channels. However, although online forms of engagement may be beneficial to enhance the customer...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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Maid working at a hotel and doing the bed wearing a facemask
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