Today, Point-of-Sale (POS) receipt surveys have dominated customer feedback programs for businesses with physical locations. After all, the Point-of-Sale touchpoint is a great time to entice the customer and invite them back. However, with time, receipt surveys have quickly become a survey method of the past, with little participation and employee engagement. This makes it...Continue Reading
When it comes to measuring customer satisfaction, the Net Promoter Score (NPS) has remained a tried and true metric for many years. Used within a number of industries, an NPS survey asks a simple one phrase question, that provides constructive feedback and an understanding of overall sentiment, using a scale from 1 to 10. With...Continue Reading
When it comes to designing a product or providing great service, the customer should always be top of mind. Customer feedback and sentiments matter and are pivotal in the success of any business. This is especially true within recent years where online forums and word of mouth can have such a monumental impact on reputations....Continue Reading
Over the years, customer satisfaction surveys have become a critical component of auto dealership success. As proven by Gartner Research, companies that actively engage in listening to their customers through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your customers and boost your bottom line. ______...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.