The Big Post of 39 Hospitality Statistics

In some respects, the hospitality industry hasn’t changed much over the years. Hotels have always been a home away from home for travelers, and when they check into their accommodations, guests still expect to receive clean sheets and top-notch service.

But in other ways, it has transformed a great deal. With so much rapidly-evolving technology, perks, and amenities that guests once saw as novel and innovative soon become standard. This leaves hotels in a state of perpetual catching-up. We’ve rounded up almost 40 hospitality statistics that inform the way hotel guests approach the travel experience — including their use of technology and how they view online reviews.

Hospitality Statistics: Leisure Travel 

  1. According to PWC, leisure travellers most value room quality (76%), price (69%), and location (67%).
  2. U.S Travel reports that in 2015, the U.S. travel and tourism industry raked in $683 billion in revenue from leisure travelers.
  3. According to American Express 83% of Baby Boomers and Generation X travel to relax and unwind.
  1. In that same study it was revealed that 72% of travelers would rather take the time to plan a trip tailored to their interests than purchase a pre-packaged itinerary.
  1. In the United States, U.S Travel found that 4 out of 5 domestic trips are taken for leisure purposes.

Hospitality Statistics: Business Travel

  1. In a 4Hoteliers.com study, 62% of 18-30 year olds states they have extended a business trip into a leisure trip; they are the age group most likely to do so.
  1. According to Grant Thornton International28% of business travelers book based on a hotel’s proximity to their meeting.
  1. A study conducted by AHLA uncovered 40% percent of all travelers are business travelers.
  1. In a study by Tnooz it was revealed that business travelers read an average of 5 online reviews before they make the decision to book.
  1. CNBC found millennials take the most business trips, at an average of 4.7 per year. Baby Boomers average 4.2 per year, while Generation X go on 3.6 per year.

Hospitality Statistics: Spending

  1. TripAdvisor reported that 1 in 3 travellers say they plan to spend more on travel in 2016 than they did last year.
  1. In that same study it was revealed that, on average, Baby Boomers have a travel budget that is three times that of Millennials.
  1. Travel and Tourism Research Association found that 64% of Millennials believe that travel is a luxury worth spending money on.

Hospitality Statistics: Technology

  1. According to Statista, 62% of travelers say they would like to use their smartphones to order room service or amenities.
  1. In PwC Study, roughly 75% of travelers expressed that they are willing to share personal data in exchange for personalized information on restaurants and cultural events.
  1. Barclays reported that 72% of all consumers use the internet to make hotel reservations. Travelers aged 55-64 are the most likely to book in this manner, at 80%.
  1. In TripAdvisor study 46% of travelers say free in-room Wi-Fi is an essential and that they will look elsewhere if an accommodation doesn’t provide it.
  1. In that same study, two-thirds of travelers across all ages use online methods to book travel. Of those, 24% say they book online because they found better prices that way.
  1. An American Express study showed 88% of travelers say they want brands to offer mobile booking options that are also supported by live travel service professionals.
  1. TripAdvisor reported that millennials are more likely to pack their smartphone than their toiletries: 87% said they would pack their smartphone, while only 67% said they would pack their toiletries.
  1. In a Expedia study, 60% of travelers around the world said they would be unwilling to go on vacation without a mobile device.
  1. According to Grant Thornton International, 46% of millennials say that being able to check in and out using their mobile devices would motivate them to return.
  1. In an American Express travel trends presentation it was highlighted that 93% of travelers say that, despite advances in technology, the value of personal service cannot be replaced.
  1. A press release from Cornell Center for Hospitality Research stated 31% of travelers would rather use text to request an amenity from the front desk.
  1. Global Business Travel Association found that less than half of business travelers have downloaded a hotel or general travel app.

Hospitality Statistics: Online Reviews 

  1. According to Moneris, millennial travelers listen to their peers: 84% say social opinions influence their purchase decisions.
  1. A TripAdvisor survey found that 88% of travelers say ratings of an accommodation on review websites heavily influence their decision to book.
  1. That same survey revealed 93% of hoteliers say that online traveler reviews are essential to the future of their business. 92% say increasing repeat business is their top concern.
  1. According to Barclays 56% of consumers choose hotels based on positive reviews.
  1. In a global study by Egencia, it was discovered that negative online reviews are relatively rare; only 67% of travelers worldwide reported ever writing one.

Hospitality Statistics: Loyalty

  1. According to PwC, millennial leisure travelers belong to an average of 2.3 loyalty programs — a stark contrast to other age groups, which belong to 3.2 programs.
  1. Egencia reported that, half of millennials think loyalty programs are important when they’re booking flights and hotels; in contrast, only 30% of people aged 45-65 think they’re important.
  1. It was revealed in a TripAdvisor study that only one-quarter of guests say loyalty programs are an important factor in their decision to book.

Hospitality Statistics: Travel Agents and Direct Booking

  1. A survey from TripAdvisor shows 91% of hoteliers say increasing direct bookings is a key to their future success.
  1. Statista research shows that 52% of travellers book a room via OTA versus 49% who book via the hotel’s website.
  1. After debuting their “Stop Clicking Around” campaign, Skift reported that Hilton saw a 90% increase in loyalty program enrolments.
  1. American Express reported 60% of Millennials would pay extra for the expertise of a travel agent.
  1. In that same study it was revealed that more than 90% of Millennials who used a travel agent in the past five years say it enhanced their travel experience.
  2. According to Cornell Center for Hospitality Research, hotels listed on OTA websites are likely to see an incremental increase in direct bookings of anywhere between 7.5 and 26%.
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