12 Best Practices for Full-Cycle Guest Marketing

In the digital era, retaining guests is a more complicated and resource-intensive endeavor than ever. Today’s guest is less likely to be loyal to any one brand, thanks to the popularity of OTA websites and other travel-planning apps. Written in partnership with Digital Alchemy, a leader in Customer Relationship Management (CRM) and email marketing solutions, this white paper outlines how hoteliers can regain guest loyalty and boost revenue using full-cycle guest marketing.

What You'll Learn

How guests respond to targeted pre- and post-stay offers.

Best practices for executing a full-cycle messaging campaign.

How to personalize messages for maximum guest conversion.

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