26 Essential Baby Boomer Travel Statistics

These Baby Boomer travel statistics will help market to them effectively.

In our series “Bridging the Generation Gap in Hospitality Tech”, we covered the needs, behaviours, and preferences of the Baby Boomers when it comes to travel. Most of them are in their spending prime, and if they haven’t already retired, then they will soon. More than any other generation, they have the time and the money to travel extensively — and luxuriously. We’ve rounded up a few more Baby Boomer travel statistics to help you understand them better.

Boomers and Vacation Time

  1. More than 90 percent of employed Boomers receive paid vacation time each year. (Source: AARP Travel Research: 2015 Boomer Travel Trends)
  1. Almost all Baby Boomers — 99 percent, in fact — have said they will travel for leisure in 2016. (Source: AARP Travel Research: 2016 Travel Trends)

  1. Of those Baby Boomers who are employed, 54 percent say they will use all or almost all of their allotted vacation time. (Source: AARP Travel Research: 2016 Travel Trends)
  1. More than 50 percent of Baby Boomer leisure travelers choose a destination based on its cultural value. (Source: TripAdvisor TripBarometer Travel Trends 2016)
  1. One-third of Baby Boomer leisure travelers who are also grandparents have taken a trip with their grandchildren. (Source: Preferred Hotel Group)
  1. Thirty-two (32) percent of Baby Boomers said they traveled to strike something off their bucket list in 2015. (Source: Statista)
  1. Florida is the number one domestic destination for Baby Boomers; internationally, it’s the Caribbean. (Source: AARP Travel Research: 2016 Travel Trends)
  1. Twenty-nine (29) percent of Baby Boomers prefer to spend their money on a luxury vacation. (Source: Adweek)

Boomers and the Economy

  1. In the U.S., Baby Boomers consist of more than 80 million consumers. (Source: Nielsen and BoomAgers)
  1. This is a generation that isn’t afraid to spend. Two-thirds of Boomers say that high prices have no impact on their travel plans. (Source: AARP Travel Research: 2016 Travel Trends)
  1. Baby Boomers have an annual travel spending power of $120 billion. (Source: Skift)
  1. By 2017, Baby Boomers will control more than 70 percent of disposable income in the United States. (Source: Nielsen and BoomAgers)
  1. Sixty-eight (68) percent of Baby Boomers are influenced by accommodation prices when planning their travel. (Source: TripAdvisor TripBarometer Travel Trends 2016)

Boomers and Lodging

  1. Thirty (30) percent of Boomers who travel domestically plan to stay with relatives instead of at a hotel. (Source: AARP Travel Research: 2016 Travel Trends)
  1. Forty (40) percent of international travelers prefer to stay at a hotel, while only four percent would rather stay at an Airbnb or vacation rental unit. (Source: Statista)
  1. Fifty-two (52) percent of Baby Boomers rely on word of mouth from family and friends when planning their travel. (Source: TripAdvisor TripBarometer Travel Trends 2016)
  1. Twenty-two (22) percent of Baby Boomers visited a destination because the accommodation had a specific offer or package. (Source: TripAdvisor TripBarometer Travel Trends 2016)

Boomers and Technology

  1. Two-thirds of Baby Boomers say they won’t post to a social media website while they’re on vacation. (Source: AARP Travel Research: 2016 Travel Trends)
  1. While 39 percent of Baby Boomers use travel booking sites to plan their trips, 50 percent do not use them at all. (Source: Statista)
  1. Forty-one (41) percent of Baby Boomers book travel using a laptop; only nine percent book via mobile. (Source: Adweek)
  1. Fifty-nine (59) percent of younger Baby Boomers (aged 51 to 59) own a smartphone, while 46 percent of older Baby Boomers (aged 60 to 69) own one. (Source: Pew Research Center)
  1. Seventy-seven (77) percent of Baby Boomers between the ages of 50 and 64 describe their smartphone as “freedom.” (Source: Pew Research Center)
  1. Online review websites are influential in the decision to book: 55 percent of Baby Boomers heed them when choosing accommodations. (Source: TripAdvisor TripBarometer Travel Trends 2016)
  1. When it comes to hotel Wi-Fi, 43 percent of Baby Boomers must have it in their rooms, and they expect it to be free. (Source: AARP Travel Research: 2016 Travel Trends)
  1. The majority of Baby Boomers — 69 percent — say they do not offer feedback to brands via social media, but another 19 percent will use it to contact a hotel. (Source: AARP Travel Research: 2016 Travel Trends)
  1. Fifty-five (55) percent of Baby Boomers say a smartphone is essential while traveling. (Source: TripAdvisor TripBarometer Travel Trends 2016)

What trends have you observed in Baby Boomer travel? Let us know in the comments, or on LinkedIn, Facebook, or Twitter.

 

 

 

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