We recently published a byline article in Retail TouchPoints magazine. The article addresses a key challenge that retailers face today as it relates to providing their customers with exactly what they want, anytime and anywhere throughout their journey — before, during and after the store visit. Mobile clienteling lets retailers captivate shoppers by taking them...
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Mobile guest engagement helps hotels build strong bonds with mobile-social Millennials and Gen Xers What do Millennials and Gen Xers want from the hospitality sector? And how will hotel operators deliver it? A closer look at new guest engagement trends and mobile guest engagement technologies reveals new ways to increase bookings and capture market share...
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Omnichannel Engagement Encourages Customers to Post Ratings and Reviews We are thrilled to announce that Benbria has won the grand prize in the Sears Retail Hackathon development challenge, hosted by Sears Holdings Corporation. Our dev team took top honors by extending our award-winning Loop® Mobile Customer Engagement solution to create an entry that focused on ratings,...
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How restaurants can use front-line staff to increase customer loyalty and generate more revenue Successful restaurant owners understand the correlation between front-line staff performance and top-line success. They know that superior service can be a differentiator that increases sales and secures repeat business. That’s why they make it a priority to ensure that all front-line...
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Why do up to 80% of shoppers walk out of stores without making a purchase? Equally important, how do you convert them? The question weighs on retailers, but most aren’t equipped to answer it. Traditional receipt-based surveys can tell retailers what made 20% of their customers buy. But receipt-based surveys can’t help retailers reach shoppers...
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Over the last few years, BOPIS has become mainstream, with 88 percent of top 100 U.S. retailers offering the service. Bricks-and-mortar retailers are beginning to see click & collect programs—also known as buy online, pick up in store (BOPIS) and buy online, ship to store (BOSS) – as a powerful way to win back customers...
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Why “Get in the Loop?” We’re glad you asked. Businesses today see customer relationships as an important key to success. But many struggle to connect with the growing ranks of millennial and Gen X customers who use mobile and social media in virtually every facet of life. All too often, businesses are left out of...
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Great news! Today our Loop® Mobile Customer Engagement solution was a recipient of a 2014 CRM Excellence Award, presented by CUSTOMER magazine. “The 15th Annual CRM Excellence Awards has recognized Benbria for driving innovation in the field of mobile customer engagement,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief. “Loop enables brands to drive operational...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.


Latest Insights

Understanding Net Promoter Score Calculation
May 21, 2019By
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16 Exceptional Examples of a Customer Satisfaction Survey
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