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Benbria
Today, “71% of marketers rate re-engagement campaigns as effective, yet 51% are actually implementing them.” Although powerful, re-engagement programs aren’t being used to their full capacity. For hotels, re-engaging a guest after they’ve left is a great customer service tactic to keep your property top of mind long after the customer journey has ended. It’s...
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For years, employee engagement has played a critical role in business success. From elevating the customer experience to reducing costly employee churn, it’s helped many businesses grow their revenue and improve company culture. Thankfully, with the rise of gamification, obtaining team engagement is easier. Gamification is an industry tactic that introduces elements of game playing...
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A Net Promoter Score (NPS) has been a tactic used for decades to determine the strength and weaknesses of one’s business. For marketers it’s a notable method of consistently understanding brand performance, benchmarking programs and strategies, as well as maintaining or improving customer retention rates. For IT leaders, however, an NPS program can lead to...
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(Image: Facebook)   In an era where social media reigns leader in customer communication, businesses are flocking to integrate its capabilities into their messaging strategies in order to generate wider reach and garner greater success. Facebook Messenger more specifically is a powerhouse in its own. With 1.3 billion users worldwide, it’s been rapidly adopted by...
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In 2018, almost all verticals saw the emergence of new and invigorating technology trends. From the incorporation of advanced AI to self-serving kiosks, technology proved its mass importance, yet again. With 2019 on the horizon, keeping tech trends top of mind is more critical than ever. By simply being cognizant of the new and emerging...
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Building a strong relationship with a customer is the ultimate tactic for generating loyalty and maximizing your revenue – especially in the automotive realm where purchasing a car isn’t a one and done experience. In the automotive industry, having a solid connection with customers can be pivotal in keeping up to date with their purchase,...
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For Automotive teams, a dedicated Dealership Management System, or DMS for short, is the foundation of business operations. It stores all of your critical documents, keeps meticulous client records, and processes your reports, but what about another critical element of a successful automotive business? Gathering feedback from your customers. Gathering customer feedback is one of...
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When social media first emerged, no one could predict the colossal impact it would have. Today social media is composed of  2.62 billion users, and those numbers are expected to grow, substantially. With its enormous reach and popular messaging capabilities, social media has been quickly integrated into business models and marketing tactics alike. Challenging traditional...
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Calculating one’s Net Promoter Score has been a long used tactic to gauge business performance. Through various studies and reports, it’s been dubbed the “ultimate metric for gauging customer loyalty” and has helped companies in multiple verticals gain a competitive edge.   Understanding one’s Net Promoter Score over the years has had its advantages, however...
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As many business leaders know, customer demands are never stagnant, they fluctuate quite regularly and at times can be unpredictable. Further, for the IT professional, the demands of internal stakeholders can come at a rapid pace, and often times a need for today might not translate into the same set of requirements tomorrow. Scalability, in...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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