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Benbria
The voice of the customer (VoC) is arguably one of the most critical elements of a successful business strategy. After all, your customers are your source of revenue, so listening to them should be a top priority. In more recent years, however, the need to understand the voice of the customer has become even more...
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Over the past several years customer preferences have changed dramatically. From an increase in online shopping amounting to 2.3 trillion U.S. dollars to the desire for a more tailored experience, customers are now dictating the buying journey with significant expectations from brands. As a strategy to accommodate this new wave of customer demands, businesses have...
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Customer satisfaction has always been a defining factor in business success. Even more so in recent years with the proliferation of social platforms and online forums that make it easier for customers to openly express their sentiment. Products and services, in particular, are key elements that need to be continuously monitored. Existing as the center...
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A big misconception in the modern age is that technology is a replacement for human-run jobs, and while that may hold true in certain industries, for the hospitality industry it is far from the truth. For a hotel, human connection is a necessity, it’s how you build lasting connections with guests and continue to drive...
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It is common knowledge that customer needs are never stagnant. Especially in today’s complex consumer landscape, where products and services are readily available and businesses are never short of providing variety, it can be tough to stay relevant. Obtaining customer feedback, whether positive or negative, has grown to be a popular way of driving business...
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Hoteliers know that running their business is no simple undertaking. There are a number of moving parts in a hotel to consider such as timeliness to fulfill requests, amenity maintenance, sending guest reminders, room cleanliness, check in and out, valet options and so much more. Mix that with growing consumer demands and it can be...
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Over the years, customer satisfaction surveys have become a critical component of auto dealership success. As proven by Gartner Research, companies that actively engage in listening to their customers through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your customers and boost your bottom line. ______...
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Over the years, customer satisfaction surveys have become a critical component of restaurant success. As proven by Gartner Research, companies that actively engage in listening to their customers through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your customers and boost your bottom line. ______ Obtaining...
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Over the years, guest satisfaction surveys have become a critical component of the successful operations of the finest hotels and resorts around the globe. As proven by Gartner Research, companies that actively engage in listening to their guest’s feedback, spend 25% less on guest retention than those that don’t. Listening to your guests is a...
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Today, “71% of marketers rate re-engagement campaigns as effective, yet 51% are actually implementing them.” Although powerful, re-engagement programs aren’t being used to their full capacity. For hotels, re-engaging a guest after they’ve left is a great customer service tactic to keep your property top of mind long after the customer journey has ended. It’s...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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