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Benbria
When it comes to the hospitality industry, Rohit Verma, Ph.D., knows his stuff. A professor of Service Operations Management at Cornell’s School of Hotel Administration and executive director at the Cornell Institute for Healthy Futures, Verma has spent his career researching everything from service design to quality management to operations and marketing. We asked him...
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Loop® becomes the official mobile guest engagement solution for the world’s largest independent hotel brand Ottawa, Ontario – February 16, 2016 – Benbria®, a leading provider of mobile messaging and guest engagement software, announced today that it has become the official supplier of mobile guest engagement solutions for Preferred Hotels & Resorts. This arrangement provides members of...
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Getting a guest text & mobile engagement model to work right for your hotel is more than simply making available an additional medium for guests to connect with you. Benbria Corporation provides 15 best practices for text & mobile engagement success. 1. Give guests a convenient omnichannel experience. Texting is just the start for the...
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According to a study by J.D. Power and Associates, when a hotel guests’ problems are resolved during their stay, it results in overall guest satisfaction averaging 80.7, compared to only 74.9 if there were no problems to begin with. Providing the perfect guest experience is challenging given the number of variables in any given stay...
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Mobile guest engagement helps hotels build strong bonds with mobile-social Millennials and Gen Xers What do Millennials and Gen Xers want from the hospitality sector? And how will hotel operators deliver it? A closer look at new guest engagement trends and mobile guest engagement technologies reveals new ways to increase bookings and capture market share...
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How restaurants can use front-line staff to increase customer loyalty and generate more revenue Successful restaurant owners understand the correlation between front-line staff performance and top-line success. They know that superior service can be a differentiator that increases sales and secures repeat business. That’s why they make it a priority to ensure that all front-line...
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Why do up to 80% of shoppers walk out of stores without making a purchase? Equally important, how do you convert them? The question weighs on retailers, but most aren’t equipped to answer it. Traditional receipt-based surveys can tell retailers what made 20% of their customers buy. But receipt-based surveys can’t help retailers reach shoppers...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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