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Benbria
Mobile is the future of business. In recent years, we’ve seen a profusion of mobile- and app-based startups that exploded into multi-billion-dollar corporations — think Airbnb, Uber, and Lyft. And these companies are not the exception to the rule; businesses that want to survive in this new environment must adopt mobile technology to connect with...
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Data is an undeniable driver of success in this day and age. Businesses in every industry around the world are using it to get a better idea of who their customers are, what they want, and how they shop. It’s advisable for hotels to follow this trend as well, or else they run the risk...
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  Airbnb began in 2008 when founders Brian Chesky and Joe Gebbia put three air mattresses on the floor of their San Francisco loft and rented them out to attendees of an industrial design conference. At the time, they had no idea it would lead to a multi-billion dollar business; they were just looking to...
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  For decades — maybe centuries — humanity has been working toward automation and artificial intelligence, bringing the species ever-closer to a future of leisure while the robots do all the work. It’s been trumpeted as a panacea to productivity issues, a solution to labour costs, a way to ensure consistent, streamlined production processes. Many...
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  You already know your guests can use Loop to get in contact with you at any time while they’re on your property, but did you also know that you can make the first move and invite them to use Loop during their stay? There are several benefits to doing so. First: Invitations tend to result in...
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Most businesses know that providing great customer service has always been the foundation for success. You can pour every resource into product development and marketing, but if customers are dissatisfied with the service they receive in-person, you run the risk of losing them to your competitors forever. No matter how your staff engages with customers...
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When it comes to the hospitality industry, Rohit Verma, Ph.D., knows his stuff. A professor of Service Operations Management at Cornell’s School of Hotel Administration and executive director at the Cornell Institute for Healthy Futures, Verma has spent his career researching everything from service design to quality management to operations and marketing. We asked him...
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Loop® becomes the official mobile guest engagement solution for the world’s largest independent hotel brand Ottawa, Ontario – February 16, 2016 – Benbria®, a leading provider of mobile messaging and guest engagement software, announced today that it has become the official supplier of mobile guest engagement solutions for Preferred Hotels & Resorts. This arrangement provides members of...
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Getting a guest text & mobile engagement model to work right for your hotel is more than simply making available an additional medium for guests to connect with you. Benbria Corporation provides 15 best practices for text & mobile engagement success. 1. Give guests a convenient omnichannel experience. Texting is just the start for the...
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According to a study by J.D. Power and Associates, when a hotel guests’ problems are resolved during their stay, it results in overall guest satisfaction averaging 80.7, compared to only 74.9 if there were no problems to begin with. Providing the perfect guest experience is challenging given the number of variables in any given stay...
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The Benbria Blog

The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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