By

Benbria
Introduction Over recent years, customer experience has taken great precedence. With customers demanding more authentic, real-time, tailored experiences, it’s no longer sufficient for businesses to hand over any product or service without incorporating the customer into each and every aspect. With a new set of customer expectations, listening to the voice of the customer has...
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For the modern customer, the experience a business provides has become a top brand differentiator. With PWC reporting 65% of U.S. consumers find a positive CX to be more influential than advertising and 75% of consumers around the world desire more human interaction, customer experience remains a key element of business success. Yet, while a...
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For today’s modern restaurant patron, expectations are at an all-new high when it comes to engaging and unique experiences. We’ve entered an age where aesthetic reigns king and competition is at its highest, yet guests still feel like their expectations aren’t being surpassed.    According to a Harvard Business Review report, 84% of customers claim...
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The voice of the customer, or VoC, is arguably one of the most critical elements of a successful business strategy. After all, your customers are your source of revenue, so listening to them should be a top priority. In more recent years, however, the need to understand the voice of the customer has become even...
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Over the past several years customer preferences have changed dramatically. From an increase in online shopping amounting to 2.3 trillion U.S. dollars to the desire for a more tailored experience, customers are now dictating the buying journey with significant expectations from brands. As a strategy to accommodate this new wave of customer demands, businesses have...
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Customer satisfaction has always been a defining factor in business success. Even more so in recent years with the proliferation of social platforms and online forums that make it easier for customers to openly express their sentiment. Products and services, in particular, are key elements that need to be continuously monitored. Existing as the center...
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A big misconception in the modern age is that technology is a replacement for human-run jobs, and while that may hold true in certain industries, for the hospitality industry it is far from the truth. For a hotel, human connection is a necessity, it’s how you build lasting connections with guests and continue to drive...
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It is common knowledge that customer needs are never stagnant. Especially in today’s complex consumer landscape, where products and services are readily available and businesses are never short of providing variety, it can be tough to stay relevant. Obtaining feedback, whether positive or negative, from a customer base has grown to be a popular way...
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Hoteliers know that running their business is no simple undertaking. There are a number of moving parts in a hotel to consider such as timeliness to fulfill requests, amenity maintenance, sending guest reminders, room cleanliness, check in and out, valet options and so much more. Mix that with growing consumer demands and it can be...
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Over the years, customer feedback has become a critical component of auto dealership success. As proven by Gartner Research, companies that actively engage in listening to their customers through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your customers and boost your bottom line. ______ Obtaining...
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