By

Benbria
When social media first emerged, no one could predict the colossal impact it would have. Today social media is composed of  2.62 billion users, and those numbers are expected to grow, substantially. With its enormous reach and popular messaging capabilities, social media has been quickly integrated into business models and marketing tactics alike. Challenging traditional...
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Calculating one’s Net Promoter Score has been a long used tactic to gauge business performance. Through various studies and reports, it’s been dubbed the “ultimate metric for gauging customer loyalty” and has helped companies in multiple verticals gain a competitive edge.   Understanding one’s Net Promoter Score over the years has had its advantages, however...
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As many business leaders know, customer demands are never stagnant, they fluctuate quite regularly and at times can be unpredictable. Further, for the IT professional, the demands of internal stakeholders can come at a rapid pace, and often times a need for today might not translate into the same set of requirements tomorrow. Scalability, in...
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Over the years, social media has become one of the most prominent forms of communication between business and patron. With platforms such as Facebook, Instagram, and Twitter emerging and growing at a rapid pace, businesses have been presented with a greater opportunity, especially in a retail setting. For retailers, business is all about connecting with...
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Property Management Systems (PMSs) and Ticketing or Service Optimization Systems (SOSs) are undoubtedly the backbone of any hotel. They’re what keeps operations flowing smoothly and your guest records safe and searchable. A Customer Experience Management (CEM) solution, offering both messaging and guest feedback capabilities that integrates with both your PMS and SOS systems, is then imperative to...
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Over the years, customer feedback has become a critical component of business success. As proven by Gartner Research, companies that actively engage in listening to the voice of the customer through feedback, spend 25% less on customer retention than those that don’t. It’s a great opportunity to support your customers and earn top dollar. ______...
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According to a Cornell University study, 59 percent of chain restaurants and 79 percent of independent restaurants use social media. It’s a booming marketing tactic that over a few short years has helped restaurants gain greater brand recognition and attract new guests. Although it’s widely used and it’s adoption rates are growing, as a restaurant...
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Recognized for innovative solutions that drive significant profits; GCommerce is a renowned hospitality marketing company serving hotels, resorts, and select travel communities and consumers. As a flourishing agency over the past fifteen years, GCommerce has been perfecting their practice. Focusing on creating the right strategy based on individual goals and objectives, they approach every client...
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A few years back, Gartner reported that collecting guest feedback can increase upselling and cross-selling success rates by 15% to 20%. In that same report, they found that guest feedback can also help decrease the cost of retaining those buyers. Obtaining feedback from your guests is a critical part of understanding and growing your revenues....
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  For many, texting and messaging are words that are used synonymously. It’s understandable, they both serve a similar purpose by allowing users to send and receive messages. However, if you’re a business looking to adopt a messaging platform into your business strategy, it’s important to know the difference. After all, they are two completely...
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