About Us

Loop® by Benbria® Corporation is a mobile messaging and engagement solution that helps brands to enhance the customer experience. By leveraging the customer’s preferred choice of communications, be it texting, web chat, native app, email, or kiosk, Loop® allows customers to communicate directly with a brand to make a request, express a concern, or provide a compliment before, during, and after their visit. Resolving guests' concerns and requests in real-time helps brands to improve customer satisfaction, save at-risk customers, increase revenue, and drive repeat visits.

Our mission? To help our clients engage their guests and
build meaningful relationships using mobile technology.

Leadership Team

Jordan Parsons

Jordan Parsons


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Mason Du

CPO & Co-Founder

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Ronald Richardson

VP Product and Co-Founder

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James Geneau

Director, Marketing

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Board of Directors

Terry Matthews

Chairman of the Board

Sir Terence Matthews is the founder and Chairman of Wesley Clover, an investment vehicle and holding company. Terry has founded or funded over 80 companies.

Don Smith

Board Member

Don Smith has more than 30 years of experience in the communications technology industry, including over six years at Mitel Corporation, where he was Executive Vice President with global responsibility for sales and marketing.

Jean-Paul Cossart

Board Member

Jean-Paul serves on the Board of Directors of Dragonwave, Inc., the Institute of Directors (France), and the Mitel European Advisory Board.

Peter Cleveland

Board Member

Peter Cleveland is the former managing Partner and Senior Vice-President of Ernst & Young LLP.

Advisory Board

Neil McPhail

Senior Vice President, Head of Stores, Maurices

Glen Helton

President, VooDoo BBQ & Grill

Ashok Shah

Founder-Managing Partner, CEPS Consulting

Ron Pillar

CEO and Founder, Pillar Capital Advisors

Dayna Kully

Partner, 5thGenWireless

Dr. Walt Magnussen

CTO, Director IT, Texas A&M University

Our team is committed to developing the world’s greatest
communication platform between brands and their customers.

Our Amazing Benbrians





Being a Benbrian is the opportunity of a lifetime. Learn More



Benbria® is delighted to be a Verizon Enterprise Solutions partner. These two innovators in customer engagement join forces to help organizations build meaningful relationships with their clients during their brand experience via their channel of choice.


Benbria® is a proud Mitel affiliate. Companies across the globe rely on Mitel to power 2 billion connections every day so they can connect, collaborate, and take care of their customers. Mitel customers now have access to Benbria®’s innovative customer engagement and intelligent notification products.


Benbria® is pleased to be a Digital Alchemy partner. With a focus on the hospitality industry, Digital Alchemy develops and supports mobile guest engagement solutions — including Benbria® Loop® — for clients around the world.

We are a company that values our clients, partners, and people
and is backed by a leading team of experts to ensure success.


Welsley Clover

Wesley Clover has interests in a broad range of next-generation ICT companies. Combined, this global portfolio spends more the $20M annually on research and development into innovative new technologies and applications. Wesley Clover also owns and operates leading commercial real estate and hotel/resort properties, and maintains an extensive charitable foundation.

Verizon Ventures

Combining smart capital with access to Verizon’s vast ecosystem and strategic roadmap, Verizon Ventures delivers entrepreneurs smart money and targeted resources. From collaboration to commercialization, they are a valuable bridge connecting innovators with pathways that advance their businesses.

Business Development Bank of Canada

The Business Development Bank of Canada offers business loans and consulting services to help Canadian businesses grow, both at home and abroad. Through their subsidiary, BDC Capital, they also offer a full spectrum of specialized financing, including venture capital, equity, and growth and business transition capital.

MaRS Investment Accelerator Fund (IAF)

The Investment Accelerator Fund (@MaRSIAF) is the leading seed investor in Ontario. As a critical component of the Ontario Network of Entrepreneurs (ONE), the IAF supports the launch and development of innovative companies in Ontario's priority sectors of advanced materials and manufacturing, information technology, cleantech and life sciences.

Ontario Centres of Excellence

Ontario Centres of Excellence (OCE) drives the development of Ontario’s economy by helping create new jobs, products, services, technologies, and businesses. They support and invest in early-stage projects, where the probability of commercial success and potential total return on innovation are substantial.

See how we help our clients engage their guests and build meaningful relationships. Request Demo