Today, Point-of-Sale (POS) receipt surveys have dominated customer feedback programs for businesses with physical locations. After all, the Point-of-Sale touchpoint is a great time to entice the customer and invite them back. However, with time, receipt surveys have quickly become a survey method of the past, with little participation and employee engagement. This makes it...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.