“Is brick-and-mortar really dead?” Is a question tossed around frequently in the world of customer experience. With the rise of e-commerce and the world of social shopping, many businesses have quickly shifted their CX measurement focus from physical stores to online channels. However, although online forms of engagement may be beneficial to enhance the customer...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.