Over the last decade, WhatsApp has emerged as a powerful messaging solution with a very promising future. Currently holding 1.5 billion monthly active users, it’s proven to be far-reaching, convenient for users, simple to administer – and more recently, accessible to businesses. With a segue into the business world through a dedicated app, a number...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.