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August 28, 2019
In a recent Forrester’s CX Index study, it was reported that “a whopping 81% of brands had stagnant [Customer Experience] scores in 2019. Many industry front-runners saw their scores decay, and for the fourth year running, no brand made it into the “excellent” category.” Over the years, providing an exceptional customer experience has played a...
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The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.

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