For the modern customer, the experience a business provides has become a top brand differentiator. With PWC reporting 65% of U.S. consumers find a positive CX to be more influential than advertising and 75% of consumers around the world desire more human interaction, customer experience remains a key element of business success. Yet, while a...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.