For the modern customer, customer experience has become the top brand differentiator. With PWC reporting 65% of U.S. consumers finding a positive CX more influential than advertising and 75% of consumers around the world desire more human interaction, customer experience remains a key element of business success. Yet, while a customer experience strategy has proven...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.