A Net Promoter Score (NPS) has been a tactic used for decades to determine the strength and weaknesses of one’s business. For marketers it’s a notable method of consistently understanding brand performance, benchmarking programs and strategies, as well as maintaining or improving customer retention rates. For IT leaders, however, an NPS program can lead to...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.