When social media first emerged, no one could predict the colossal impact it would have. Today social media is composed of 2.62 billion users, and those numbers are expected to grow, substantially. With its enormous reach and popular messaging capabilities, social media has been quickly integrated into business models and marketing tactics alike. Challenging traditional...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.