Calculating one’s Net Promoter Score has been a long used tactic to gauge business performance. Through various studies and reports, it’s been dubbed the “ultimate metric for gauging customer loyalty” and has helped companies in multiple verticals gain a competitive edge. Understanding one’s Net Promoter Score over the years has had its advantages, however...Continue Reading
The Benbria Blog
The Benbria Blog offers insights into the latest research in the field of customer engagement technology and best practices, with a focus on real-time messaging and measurement of the experience.